Key Notes – Volume 03 Number 27

Binding the Nation Together / From the Beginning – Meeting in Philadelphia in May of 1775 – more than a year before we declared our independence from Great Britain – the Second Continental Congress created the position of Postmaster General and conferred the title on Ben Franklin – and effectively established the U.S. Postal Service.  …

The Importance of Chain-Of-Custody

Graphic Communications has recently renewed our long-standing commitment to the three major Chain-of-Custody standards: Sustainable Forestry Initiative® (SFI®), Programme for the Endorsement of Forest Certification (PEFC), and Forest Stewardship Council® (FSC®).

Why is Chain-of-Custody such a critical consideration to a paper sourcing policy? It certifies that the fiber used in …

Key Notes – Volume 03 Number 20

USPS Notice of PRC filing – 2017 Promotions – The Postal Service filed a request with the Postal Regulatory Commission to establish the 2017 Promotional Program.  The 2017 program would consist of six separate promotions that would be held throughout the year. The Postal Service is seeking approval early to provide mailers with sufficient …

Key Notes – Volume 03 Number 19

Advertising Mail Future Prospects in Five Scenarios – The future of advertising mail has not been predetermined, but advertising mail must be positioned as complementary to Internet advertising.  The USPS and the mailing community have started down this path with creative initiatives, but more needs to be done. Otherwise, like most other forms of traditional …

Key Notes – Volume 03 Number 18

Study: Direct Mail Plays Critical Role in Reaching Millennial Voters – Contrary to common assumptions about digitally connected Millennials, a new joint survey demonstrates that young voters pay close attention to political mail and in fact favor it over other forms of political advertising.  At least 42 percent of Millennials prefer direct mail political ads …