Key Notes – Volume 04 Number 21

USPS Turns to Video to Deliver Its Own Marketing Messages – The U.S. Postal Service (USPS) needs to promote its services just like any other brand, and like many other marketers it is leveraging video as a communications tool.  An interactive video experience utilizing Pitney Bowes EngageOne Video is designed to help educate …

Key Notes – Volume 04 Number 20

2018 Postage Picture Murky – The Alliance of Nonprofit Mailers outlined three mail factors that mailers need to take into account for next year.  First, next year’s CPI cap to be about 2 percent, double last year’s.  But you cannot count on any specific type of mail being at or even near the cap.  The …

Key Notes – Volume 04 Number 19

TNG Acquires Ingram Periodicals – TNG is North America’s largest supplier of magazines to retail.  Ingram Periodicals has long worked to distribute publications into bookstores and specialty outlets.  Having been hammered over the past decade or two by the bankruptcies of many of the …

Key Notes – Volume 04 Number 18

UPS, FedEx Rollout Pricing for Ultra-Short-Haul Delivery – UPS Inc. and FedEx Corp. are offering a new type of pricing for deliveries within a 50-mile radius, according to a person familiar with the companies’ strategy, in a move designed to divert local “last mile” business-to-consumer traffic normally moving with the U.S. Postal Service (USPS).  Short-haul …

Key Notes – Volume 04 Number 17

Direct Marketing Still Works in an Electronic World – There’s no denying that the world has dramatically shifted toward electronic communication, so many people wonder if direct marketing still works.  The answer is a resounding yes, mainly because direct mail has an 80 percent-plus open rate!  Google, the world’s most popular search engine, regularly uses snail …