Key Notes – Volume 05 Number 03

New Recyclable Clean-Release Card – REI, a high-quality outdoor equipment supplier to co-op members, along with their suppliers have created an innovative solution to the problem of film backing left on the catalogs, limiting the recyclability of the entire direct mail catalog.  Previously, industry-standard film-backed clean-release cards, applied to the outside cover of direct mail …

Bubble Wrap image

4 Shocking But Fun Facts About Bubble Wrap®

Let’s face it – we all love Bubble Wrap ®, especially when we’re popping it. Enjoy these fun facts below!

1. Bubble Wrap® was originally invented as wallpaper

Fifty years ago, Alfred Fielding and Marc Chavannes created three-dimensional wallpaper from sealed air pockets between shower curtains. They thought people would love the groovy design, but Bubble Wrap’s destiny …

Key Notes – Volume 05 Number 02

Creative Direct Mail for 2018 – Direct mail has been around for a very long time.  If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates.  You must create new, fresh and engaging direct mail pieces to get the results you …

Key Notes – Volume 05 Number 01

Postal Service Files FY 2017 Annual Compliance Report – On December 29, 2017, the USPS filed their FY 2017 Annual Compliance Report (ACR).  The Postal Service is required to an ACR within 90 days after the end of each fiscal year (FY).  It includes a variety of data on costs, revenues, rates, and quality of …

Key Notes – Volume 04 Number 51 & 52

AARP Now Averages the Largest Readership per Print Issue – Add another accolade to the trophy case in what has turned out to be a banner year for Mryna Blyth, Bob Love, and co.  According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People—a weekly—as America’s most-read print magazine based on …