SEPECIAL REPORT – A Look at How Millennials Respond to Direct Mail

The U.S. Postal Service published an informative white paper on their research about how direct mail can help mailers market to Millennials.  It’s a must read for anyone in direct mail industry.

Click here to download the report.

The guide provides practical examples of effective pieces and tips …

Key Notes – Volume 04 Number 31

Mysterious Mailboxes – Ever wonder about those green USPS boxes on street corners and why they’re bolted shut?  They’re called “relay boxes” and they are used by letter carriers — like a cubbyhole, or a safe, for mail delivery.  Postal workers delivering mail around any major city, who can carry only so much at once, …

Key Notes – Volume 04 Number 30

USPS Troubles Could Have Profound Impact on Trucking – According to the Fox Business report, USPS managed to increase package volume more than 15% between 2007 and 2016. But the increased volume has led to increased losses as shipping costs has jumped.  Then-Utah congressman Jason Chaffetz sponsored the Postal Reform Act of 2017 to help …

Key Notes – Volume 04 Number 29

Direct Mail Enhances an Integrated Strategy – Direct mail still has value even in a changing marketing landscape.  In a series of focus groups and online surveys conducted by the USPS Office of the Inspector General, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and …

Key Notes – Volume 04 Number 28

Update on Transition to USPS Marketing Mail – The Postal Service published a DMM Advisory providing an update about the rebranding of Standard Mail as USPS Marketing Mail.  The update stated the Postal Service continues to work with the industry on a timeline for implementation for …