Key Notes – Volume 04 Number 08

Extend the Life of Your Direct Mail – Direct mail has consistently demonstrated the potential to create a lasting effect on consumers, and part of this is its proven ability to trigger a positive emotional response. But physical mail offers something else that digital advertising doesn’t:  staying power.  Many postal studies show that consumers have …

Key Notes – Volume 04 Number 07

USPS Informed Delivery Rolling Out this Year – Certain residents around the country are now able to view images of their mail placed in their mailbox each day.  The USPS is offering the free service, which is called Informed Delivery, in a limited number of …

Key Notes – Volume 04 Number 06

House Panel Hones in on Postal Service Reform – One of Congress’s most contentious committees is pushing toward a rare bipartisan victory: reforming the United States Postal Service.  Members of the House Oversight and Government Reform Committee praised each other during a hearing this week for closing in on a bill to streamline USPS services …

KeyNotes – Volume 04 Number 05

Oops, They Did It Again – Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements.  In a recent news article about a Social Security Administration blog post, …

Key Notes – Volume 04 Number 04

People:  Wired for Paper – Last year, a Canadian neuromarketing firm conducted a sweeping study for Canada Post that compared the effects of paper marketing (direct mail pieces, in this case) to digital media (email and display ads).  The study revealed direct mail requires 21% less cognitive effort to …