Key Notes – Volume 04 Number 51 & 52

AARP Now Averages the Largest Readership per Print Issue – Add another accolade to the trophy case in what has turned out to be a banner year for Mryna Blyth, Bob Love, and co.  According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People—a weekly—as America’s most-read print magazine based on …

Key Notes – Volume 04 Number 49 & 50

New System Might Spike Postal Rates – In a congressionally-mandated review a decade after postal reform, the PRC said the ratemaking system had been “largely successful in achieving goals related to the ratemaking system but has not increased pricing efficiency,” “maintained the financial health” of the United States Postal Service (USPS) or maintained high quality …

Key Notes – Volume 04 Number 48

Old-Fashioned Mail-Order Catalog Making Comeback – In an era of explosive growth for online buying, retailers and shoppers are showing renewed interest in a humble purchasing device that uses paper instead of pixels.  For the first time since 2011, Sears Holdings sent out the Sears Wish Book, a holiday tradition for generations of children.  Although this …

Key Notes – Volume 04 Number 46 & 47

Printed Catalogs Are Still a Smart Marketing Choice – Print creates natural connections with multiple points in the buying experience, leading consumers online to product review and brand websites, or to shop from an app on their phone.  The use of augmented reality (AR) has also enhanced printed catalogs by allowing the once-static space to deliver a digital experience …

Key Notes – Volume 04 Number 45

U.S. Postal Service Reports Fiscal Year 2017 Results – The Postal Service reported revenue of $69.6 billion for fiscal year 2017 (Oct 1, 2016 – Sep 30, 2017), a decrease of $1.8 billion compared to the prior year. The lower revenues were driven largely by accelerated declines in First-Class and Marketing Mail volumes.  In 2017, mail volumes …