KeyNotes – Volume 04 Number 05

Oops, They Did It Again – Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements.  In a recent news article about a Social Security Administration blog post, …

Key Notes – Volume 04 Number 04

People:  Wired for Paper – Last year, a Canadian neuromarketing firm conducted a sweeping study for Canada Post that compared the effects of paper marketing (direct mail pieces, in this case) to digital media (email and display ads).  The study revealed direct mail requires 21% less cognitive effort to …

Key Notes -Volume 04 Number 03

Postage Will Cost More Starting Sunday – It might be called a “Forever” stamp, but not when it comes to the price of buying one.  The cost of mailing a one-ounce first-class letter will return to being 49 cents, up from 47 cents, where it had been since April.  The last increase came in January 2014, …

Key Notes – Volume 04 Number 02

Connecting Direct Mail with Interactive Marketing – One of the main reasons direct mail marketing is so effective is because it is personal.  It connects to consumers’ senses in ways other forms of marketing simply can’t. Similarly, interactive marketing encourages consumers to become involved in the marketing.  It pushes them to somehow become engaged.  Fusing …

Key Notes – Volume 04 Number 01

Notoriety with Left-Handed Edition – The Custer County Chief in Broken Bow, NE, wanted something unique to spark interest in the paper.  An issue printed backward did much better than anticipated.  Just for fun, the staff of the Custer County Chief opted to print a left-handed newspaper.  It was hugely successful, a nice moneymaker and …