Key Notes – Volume 04 Number 24

Dads Just as Likely as Moms to Use Coupons – A consumer study from Valassis, a leader in intelligent media delivery, finds that dads are just as interested as moms in saving money on purchases, and in some cases, their coupon zeal surpasses that of their …

Key Notes – Volume 04 Number 22

Budget Proposal Calls for Big Cuts to Reform Postal Service – The White House’s 2018 budget proposal contains a number of suggested reforms to restore financial solvency to the financially ailing Postal Service.  The Postal Service has been reporting substantial losses for 10 years in a …

Key Notes – Volume 04 Number 20

2018 Postage Picture Murky – The Alliance of Nonprofit Mailers outlined three mail factors that mailers need to take into account for next year.  First, next year’s CPI cap to be about 2 percent, double last year’s.  But you cannot count on any specific type of mail being at or even near the cap.  The …

Key Notes – Volume 04 Number 17

Direct Marketing Still Works in an Electronic World – There’s no denying that the world has dramatically shifted toward electronic communication, so many people wonder if direct marketing still works.  The answer is a resounding yes, mainly because direct mail has an 80 percent-plus open rate!  Google, the world’s most popular search engine, regularly uses snail …