Key Notes – Volume 04 Number 31

Mysterious Mailboxes – Ever wonder about those green USPS boxes on street corners and why they’re bolted shut?  They’re called “relay boxes” and they are used by letter carriers — like a cubbyhole, or a safe, for mail delivery.  Postal workers delivering mail around any major city, who can carry only so much at once, …

Key Notes – Volume 04 Number 29

Direct Mail Enhances an Integrated Strategy – Direct mail still has value even in a changing marketing landscape.  In a series of focus groups and online surveys conducted by the USPS Office of the Inspector General, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and …

Key Notes – Volume 04 Number 27

The Neuroscience of Paper Emotions – The results of a unique survey to determine the preference for the use of paper over digital communications was recently released after a yearlong process that involved the input of more than 7,000 consumers across 10 countries.  The survey, according to Two Sides, concludes that there is a clear …

Key Notes – Volume 04 Number 26

Another Postal Reform Effort Fading Away – It’s hardly a surprise to many in Washington’s postal community, but the lawmaker who crafted the House’s bipartisan postal legislation says his bill appears dead.  That is what departed House Oversight chairman Jason Chaffetz, R-Utah, told The Hill newspaper shortly before his resignation from Congress became effective June 30.  The …