Key Notes – Volume 04 Number 12

USPS Offers Comments on PRC Review – USPS is offering comments on the 10-year pricing system review being conducted by the Postal Regulatory Commission (PRC).  Under a 2006 postal law, the PRC must review the system used for regulating rates and classes for market-dominant products, including …

Key Notes – Volume 04 Number 11

Vital Need for Postal Reform Passage – According to Postmaster General Megan Brennan, “America deserves a financially stable U.S. Postal Service that can continue to play a vital role in our economy and society.  Enactment of bipartisan postal reform, H.R.756, along with a favorable resolution of the Postal Regulatory Commission’s (PRC) pricing system review and …

Key Notes – Volume 04 Number 10

Impact of Raising the Catalog Piece Weight Limit – On January 22nd the U.S. Postal Service increased the per-piece rate weight limit from 3.3 to 4.0 ounces.  Although it may not seem so on the surface, this is a huge benefit for catalogers.  In 2016, the cut-off depending on paper weight and trim size was …

Key Notes – Volume 04 Number 09

Debt-Plagued U.S. Postal Service Eyes Bipartisan Bill to Solve Woes – One of its stamps lasts forever, but the future of the U.S. Postal Service?  Less clear.  The “Forever” stamp turns 10 years old in March.  That’s about how long the postal service has faced declining mail volumes and a growing mountain of debt.  Mail …

Key Notes – Volume 04 Number 08

Extend the Life of Your Direct Mail – Direct mail has consistently demonstrated the potential to create a lasting effect on consumers, and part of this is its proven ability to trigger a positive emotional response. But physical mail offers something else that digital advertising doesn’t:  staying power.  Many postal studies show that consumers have …