Key Notes – Volume 04 Number 26

Another Postal Reform Effort Fading Away – It’s hardly a surprise to many in Washington’s postal community, but the lawmaker who crafted the House’s bipartisan postal legislation says his bill appears dead.  That is what departed House Oversight chairman Jason Chaffetz, R-Utah, told The Hill newspaper shortly before his resignation from Congress became effective June 30.  The …

Key Notes – Volume 04 Number 24

Dads Just as Likely as Moms to Use Coupons – A consumer study from Valassis, a leader in intelligent media delivery, finds that dads are just as interested as moms in saving money on purchases, and in some cases, their coupon zeal surpasses that of their female counterpart.  The study showed …

Key Notes – Volume 04 Number 23

Competition in Last-Mile Parcel Delivery – The rise of ecommerce and the increased demand for parcels has radically changed the parcel market, attracting new entrants, including large retailers venturing into self delivery.  These changes have not only increased the competition in the parcel market, but have also changed the dynamics within the market — so …

Key Notes – Volume 04 Number 22

Budget Proposal Calls for Big Cuts to Reform Postal Service – The White House’s 2018 budget proposal contains a number of suggested reforms to restore financial solvency to the financially ailing Postal Service.  The Postal Service has been reporting substantial losses for 10 years in a row with its most recent 

Key Notes – Volume 04 Number 21

USPS Turns to Video to Deliver Its Own Marketing Messages – The U.S. Postal Service (USPS) needs to promote its services just like any other brand, and like many other marketers it is leveraging video as a communications tool.  An interactive video experience utilizing Pitney Bowes EngageOne Video is designed to help educate …