Key Notes – Volume 04 Number 23

Competition in Last-Mile Parcel Delivery – The rise of ecommerce and the increased demand for parcels has radically changed the parcel market, attracting new entrants, including large retailers venturing into self delivery.  These changes have not only increased the competition in the parcel market, but have also changed the dynamics within the market — so …

Key Notes – Volume 04 Number 22

Budget Proposal Calls for Big Cuts to Reform Postal Service – The White House’s 2018 budget proposal contains a number of suggested reforms to restore financial solvency to the financially ailing Postal Service.  The Postal Service has been reporting substantial losses for 10 years in a row with its most recent 

Key Notes – Volume 04 Number 21

USPS Turns to Video to Deliver Its Own Marketing Messages – The U.S. Postal Service (USPS) needs to promote its services just like any other brand, and like many other marketers it is leveraging video as a communications tool.  An interactive video experience utilizing Pitney Bowes EngageOne Video is designed to help educate …

Key Notes – Volume 04 Number 20

2018 Postage Picture Murky – The Alliance of Nonprofit Mailers outlined three mail factors that mailers need to take into account for next year.  First, next year’s CPI cap to be about 2 percent, double last year’s.  But you cannot count on any specific type of mail being at or even near the cap.  The …

Key Notes – Volume 04 Number 19

TNG Acquires Ingram Periodicals – TNG is North America’s largest supplier of magazines to retail.  Ingram Periodicals has long worked to distribute publications into bookstores and specialty outlets.  Having been hammered over the past decade or two by the bankruptcies of many of the …