Key Notes – Volume 04 Number 49 & 50

New System Might Spike Postal Rates – In a congressionally-mandated review a decade after postal reform, the PRC said the ratemaking system had been “largely successful in achieving goals related to the ratemaking system but has not increased pricing efficiency,” “maintained the financial health” of the United States Postal Service (USPS) or maintained high quality …

Key Notes – Volume 04 Number 48

Old-Fashioned Mail-Order Catalog Making Comeback – In an era of explosive growth for online buying, retailers and shoppers are showing renewed interest in a humble purchasing device that uses paper instead of pixels.  For the first time since 2011, Sears Holdings sent out the Sears Wish Book, a holiday tradition for generations of children.  Although this …

Key Notes – Volume 04 Number 42 & 43

Postal Customer Councils Show Value of Membership – The “State of the Industry” article appearing in the Sep/Oct issue of Mailing Systems Technology contains the following statement:  Almost 54% of managers reported attending local PCC meetings, compared to 38% last year.  This networking and sharing of ideas is what will lead to hard copy communications’ …

Key Notes – Volume 04 Number 41

Significant Freight Rate Increases – Trucking industry reports indicate capacity continues to tighten, and significant freight rate increases are expected in the coming months.  Recent hurricanes, the pending electronic logging device (ELD) mandate, and an uptick in overall freight demand has “unquestionably” given trucking fleets the upper hand in 2018 negotiations, according to a report from analyst Jason Seidl …

Key Notes – Volume 04 Number 40

How (and When) You Actually Should Use Direct Mail – Why do some direct-mail marketing campaigns succeed, and others fail?  There’s a two-part answer to this conundrum.  First, the timing of the direct mail is sometimes wrong. You shouldn’t always use direct mail unless it fits your industry.  There’s a time to send …