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American Catalog Mailers Association (ACMA) Reports… House Reintroduces Postal Reform Bill

To restore the financial solvency and improve the governance of the United States Postal Service in order to ensure the efficient and affordable nationwide delivery of mail, and for other purposes.  To read more of the Postal Reform Bill from ACMA, click …

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Cenveo reaches agreement with major stakeholders in support of its plan of reorganization

Cenveo Inc. announced late yesterday that it has reached a revised Chapter 11 plan of reorganization settlement agreement with more than 70% of its creditors – a key step in clearing the path …

SEPECIAL REPORT – A Look at How Millennials Respond to Direct Mail

The U.S. Postal Service published an informative white paper on their research about how direct mail can help mailers market to Millennials.  It’s a must read for anyone in direct mail industry.

Click here to download the report.

The guide provides practical examples of effective pieces and tips for creating effective mail for …

Key Notes – Volume 03 Number 34

USPS Giving Mailers a Break – Mailers might be getting more bang for their buck come January as weight caps on standard mail are expected to increase, according to a Postal Service proposal.  The breakpoint for piece pricing would increase for standard mail from 3.3 ounces to four before weight-based increases would …

The Best of Ogilvy – Big Ideas on Paper

A famous quote by the great David Ogilvy, founder of the legendary advertising agency Ogilvy & Mather reads, “Unless your advertising contains a big idea, it will pass like a ship in the night.”

The agency network founded by David Ogilvy is now comprised of 450 offices in 69 cities all over the world – and …