SEPECIAL REPORT – A Look at How Millennials Respond to Direct Mail

The U.S. Postal Service published an informative white paper on their research about how direct mail can help mailers market to Millennials.  It’s a must read for anyone in direct mail industry.

Click here to download the report.

The guide provides practical examples of effective pieces and tips …

Key Notes – Volume 03 Number 34

USPS Giving Mailers a Break – Mailers might be getting more bang for their buck come January as weight caps on standard mail are expected to increase, according to a Postal Service proposal.  The breakpoint for piece pricing would increase for standard mail from 3.3 ounces …

The Best of Ogilvy – Big Ideas on Paper

A famous quote by the great David Ogilvy, founder of the legendary advertising agency Ogilvy & Mather reads, “Unless your advertising contains a big idea, it will pass like a ship in the night.”

The agency network founded by David Ogilvy is now comprised of 450 offices in 69 cities all over the world – and …

Key Notes – Volume 03 Number 27

Binding the Nation Together / From the Beginning – Meeting in Philadelphia in May of 1775 – more than a year before we declared our independence from Great Britain – the Second Continental Congress created the position of Postmaster General and conferred the title on Ben Franklin – and effectively established the U.S. Postal Service.  …