Key Notes – Volume 04 Number 10

Impact of Raising the Catalog Piece Weight Limit – On January 22nd the U.S. Postal Service increased the per-piece rate weight limit from 3.3 to 4.0 ounces.  Although it may not seem so on the surface, this is a huge benefit for catalogers.  In 2016, the cut-off depending on paper weight and trim size was …

Key Notes – Volume 04 Number 09

Debt-Plagued U.S. Postal Service Eyes Bipartisan Bill to Solve Woes – One of its stamps lasts forever, but the future of the U.S. Postal Service?  Less clear.  The “Forever” stamp turns 10 years old in March.  That’s about how long the postal service has faced declining mail volumes and a growing mountain of debt.  Mail …

Key Notes – Volume 04 Number 08

Extend the Life of Your Direct Mail – Direct mail has consistently demonstrated the potential to create a lasting effect on consumers, and part of this is its proven ability to trigger a positive emotional response. But physical mail offers something else that digital advertising doesn’t:  staying power.  Many postal studies show that consumers have …

Key Notes – Volume 04 Number 07

USPS Informed Delivery Rolling Out this Year – Certain residents around the country are now able to view images of their mail placed in their mailbox each day.  The USPS is offering the free service, which is called Informed Delivery, in a limited number of …

Key Notes – Volume 04 Number 06

House Panel Hones in on Postal Service Reform – One of Congress’s most contentious committees is pushing toward a rare bipartisan victory: reforming the United States Postal Service.  Members of the House Oversight and Government Reform Committee praised each other during a hearing this week for closing in on a bill to streamline USPS services …