Key Notes – Volume 04 Number 48

Old-Fashioned Mail-Order Catalog Making Comeback – In an era of explosive growth for online buying, retailers and shoppers are showing renewed interest in a humble purchasing device that uses paper instead of pixels.  For the first time since 2011, Sears Holdings sent out the Sears Wish Book, a holiday tradition for generations of children.  Although this …

Key Notes – Volume 04 Number 46 & 47

Printed Catalogs Are Still a Smart Marketing Choice – Print creates natural connections with multiple points in the buying experience, leading consumers online to product review and brand websites, or to shop from an app on their phone.  The use of augmented reality (AR) has also enhanced printed catalogs by allowing the once-static space to deliver a digital experience …

Key Notes – Volume 04 Number 45

U.S. Postal Service Reports Fiscal Year 2017 Results – The Postal Service reported revenue of $69.6 billion for fiscal year 2017 (Oct 1, 2016 – Sep 30, 2017), a decrease of $1.8 billion compared to the prior year. The lower revenues were driven largely by accelerated declines in First-Class and Marketing Mail volumes.  In 2017, mail volumes …

Key Notes – Volume 04 Number 44

2018 Next Generation Campaign Award – The U.S. Postal Service Irresistible Mail Award is evolving.  This year the award will have a new name and an updated focus.  The Next Generation Campaign Award will celebrate campaigns that take advantage of Informed Delivery to communicate with their consumer audience.  The award will continue to recognize …

Key Notes – Volume 04 Number 42 & 43

Postal Customer Councils Show Value of Membership – The “State of the Industry” article appearing in the Sep/Oct issue of Mailing Systems Technology contains the following statement:  Almost 54% of managers reported attending local PCC meetings, compared to 38% last year.  This networking and sharing of ideas is what will lead to hard copy communications’ …