Key Notes – Volume 05 Number 02

Creative Direct Mail for 2018 – Direct mail has been around for a very long time.  If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates.  You must create new, fresh and engaging direct mail pieces to get the results you …

Key Notes – Volume 05 Number 01

Postal Service Files FY 2017 Annual Compliance Report – On December 29, 2017, the USPS filed their FY 2017 Annual Compliance Report (ACR).  The Postal Service is required to an ACR within 90 days after the end of each fiscal year (FY).  It includes a variety of data on costs, revenues, rates, and quality of …

Key Notes – Volume 04 Number 51 & 52

AARP Now Averages the Largest Readership per Print Issue – Add another accolade to the trophy case in what has turned out to be a banner year for Mryna Blyth, Bob Love, and co.  According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People—a weekly—as America’s most-read print magazine based on …

Key Notes – Volume 04 Number 49 & 50

New System Might Spike Postal Rates – In a congressionally-mandated review a decade after postal reform, the PRC said the ratemaking system had been “largely successful in achieving goals related to the ratemaking system but has not increased pricing efficiency,” “maintained the financial health” of the United States Postal Service (USPS) or maintained high quality …

Key Notes – Volume 04 Number 48

Old-Fashioned Mail-Order Catalog Making Comeback – In an era of explosive growth for online buying, retailers and shoppers are showing renewed interest in a humble purchasing device that uses paper instead of pixels.  For the first time since 2011, Sears Holdings sent out the Sears Wish Book, a holiday tradition for generations of children.  Although this …