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Is Informed Delivery Changing Consumer Behavior?
As the number of USPS Informed Delivery accounts continues to grow, will it change the way marketers design their mail? Will it change consumers’ behavior and how they interact with the mail? To read more about how informed delivery can change customer behavior … click here.
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16 Case Studies to Inspire Your Next Direct Mail Campaign
Tasked with implementing your company’s direct mail strategy? No matter the size of your business, opportunity is at your fingertips. New technology and design practices are revolutionizing the marketing industry. Finding that perfect balance of creativity and strategic edge takes time, click here to find the answers.
The New Era of Print Catalog Relevance
When Tiffany & Co. mailed the first North American print catalog in 1845, their goals were the same as they are for brands today: sell product. What’s changed tremendously, though, is how consumers decide to buy. The resulting challenge for some retailers, is they haven’t evolved in the way they think about how catalogs work. This antiquated mindset means missed opportunities — opportunities to remain top of mind, to inspire and to ultimately sell product. All it takes is an openness to new possibilities in print. To learn more click here.
U.S. Department of Commerce Finds Dumping and Subsidization of Imports of Uncoated Groundwood Paper from Canada
Today, U.S. Secretary of Commerce Wilbur Ross announced the final determinations in the antidumping duty (AD) and countervailing duty (CVD) investigations of imports of uncoated groundwood paper from Canada. To read more on these findings click here.