Latest Headlines

———  POSTAL  ———

Delivering the Real Problems Facing the Postal Service

In 1970 the Post Office became the U.S. Postal Service, a government-owned corporation.  It was supposed to operate like a business with no taxpayer support.  It operated in the national interest and was expected to deliver everywhere for the price of postage.  Unfortunately, because of congressional interference, the results have been disappointing.  Read more at Seattle Times

USPS Continues Rollout of Enterprise Payment System

The Enterprise Payment System (EPS) allows customers to pay for Postal products and services through a single account, called the Enterprise Payment Account (EPA).  EPS supports commercial, domestic and international products and services which includes First-Class Mail, USPS Marketing Mail, Periodicals, Electronic PO Boxes Online (EPOBOL) and Address Quality Products.  The USPS has posted a Fact Sheet that walks the user through how to enroll, create an account, migrate CAPS Account, setup payment methods and link account.  To keep up to date on the latest regarding EPS, visit the USPS Enterprise Payment System site on PostalPro.  Source:  Farrington

Senate Bill Would Establish Banks in Every Post Office

A bill introduced in the U.S. Senate takes aim at payday lenders by establishing retail banks in every U.S. Post Office to serve low income consumers.  The measure, sponsored by Sen. Kirsten Gillibrand (D-N.Y.), would set up a bank in all U.S. Postal Service locations.  The banks’ mission would be to give underserved populations – the so-called “unbanked” – access to basic banking services.  Gillibrand says the lack of access to traditional banking services creates an economic burden for low-income Americans, forcing them to spend large percentages of their income to cash their paychecks or pay back high-interest payday loans.  Read more at Consumer Affairs

———  DIRECT MAIL  ———

With Direct Mail, It’s Always Personal

The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely to open/read it?” 29.2% said, “Yes, Much more likely,” and 55% said, “Yes, a little more likely.” Consumers like to not only feel special, but to feel like they’re being spoken to not talked at. Personalization is a strategy that can help your catalogs strike a conversation with your consumers that they’ll want to continue.  Read more at Dingley Press

Direct Mail Offers Brands Transparency, Brand Safety and Control

Executing a direct mail campaign requires defined distribution lists prior to the campaign going out the door.  Because these lists are built using brand’s own data, they know exactly who will be exposed to their message as well as their exact costs.  An added bonus – with USPS mail tracking, brands know exactly when their campaign is delivered, enabling them to time follow-up communications, such as an email, to create a connected experience.  Direct mail is the only direct response channel that doesn’t rely on an evolving computer-generated algorithm to get your message in front of your target audience.  Direct mail essentially requires you to interact with it. Each day 98% of people check their mail, and 77% sort through it immediately.   Read more at SG360

———  PAPER  ———

History of Voting with Paper

In the United States, the methods of voting have evolved significantly but one thing has remained constant – Americans cast their votes on paper.   Paper ballots have been used in this country since before there was a country.  The first paper ballots in the New World were used in 1629 to choose the pastor of Salem Church in the Massachusetts Bay Colony.  Read more at Paper & Packaging

Paper Industry Unveils Animated Characters to Strengthen Connections

Paper & Packaging – How Life Unfolds® campaign reveals two new animated characters to further strengthen the consumer connection established by the campaign over the past three years.  The new industry brand ambassadors are a springboard for inspiring creativity, connection and achievement – qualities consumers around the world appreciate when using paper and paper-based packaging products.  The iteration of the Paper & Packaging – How Life Unfolds® campaign was created by Milwaukee-based agency, Cramer-Krasselt, to help emphasize the unsung heroes of everyday life with engaging, instantly recognizable characters.  Read more at Two Sides

Anti-Greenwash Campaign

Environmentally-conscious consumers rely on corporate messages to inform their purchasing choices.  Yet it is not uncommon for organizations to make erroneous environmental claims that reducing the use of paper and using electronic services (i.e. e-billing, e-statements) is ‘green’, ‘better for the environment’ or ‘saves trees’.  Not only are these claims unsubstantiated and misleading, they also run afoul of guidelines published by the U.S. Federal Trade Commission (Green Guides), the Competition Bureau of Canada and the International Standardization Organization (ISO).  Read more at Two Sides


ATA Supports Nationwide Standards for Break and Rest Periods

The American Trucking Associations (ATA) is calling a move to unify rest and break periods for transportation workers in the United States a good one.  A regulatory amendment passed by the Congressional House of Representatives aimed at clarifying Congress’ intention to have primary authority over interstate commerce in the U.S., making the standards for things like rest and break periods the same nationwide.  The ATA says the regulation will end state-imposed rules that create a patchwork of regulations it calls unnecessary.  Read more at Truck News

Lowering the CDL Age in the U.S. a Mistake: OOIDA

The Owner-Operator Independent Drivers Association (OOIDA) is calling on the U.S. House of Representatives to block efforts to lower the age at which a commercial driver’s license can be obtained.  Two legislative proposals in the U.S. would allow those over the age of 18 to operate a commercial motor vehicle and take it over state lines.  While groups like the American Trucking Associations (ATA) have been lobbying for the younger ages in order to help fleets facing an unprecedented driver shortage, the OOIDA argues the age change will put all road users at risk.  Read more at Truck News