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Postal

Postal Stakeholders Speaking Out

MPA (The Association of Magazine Media), a leading member of the American Mail Alliance, has produced an online magazine to explain the PRC’s proposal and how it would hurt industries that rely on the Postal Service and lead to decreased mail volume.  The American Mail Alliance consists of a diverse coalition of businesses, associations, nonprofits and charities, local newspapers and other postal stakeholders who are committed to a strong, successful Postal Service.  Read more at:  The American Mail Alliance

Postage Rate Hikes Could Shut Down ESPN Magazine

A plan to increase publishers’ postage rates drastically over the next five years would cause ESPN The Magazine to cease publication, an ESPN official indicated Friday.  If the Postal Regulatory Commission follows through with its plan “to increase our postage rates 40% over the next 5 years then ESPN will not produce a paper Periodical mailed through the USPS,” Dennis Farley, the magazine’s distribution director, said in a statement filed with the PRC.  Read more at:  Dead Tree Edition

Enterprise Payment System Account Creation Fact Sheet

The way you pay for your postage is changing.  The new USPS Enterprise Payment System (EPS) will replace the current product-centric payment with a centralized account processing system enabling customers to pay and manage their service online using a single account.  The CAPS (Centralized Account Processing System) program will also retire in early 2019.  Customers are highly encourage to start the process of converting their current accounts.  Don’t wait!  Click here for an Account Creation Fact Sheet.  Want more information, attend one of the weekly webinars.  Additional information can also be found on the EPS webpage.

Old Mail Sacks Have New Life

The U.S. Postal Service is recycling old canvas mail bags into novelty gift ideas.  Customers have their choice from a tool utility belt to sytlish tote bags.  Check them out here.

“USPS Delivers” on Business Knowledge and Insights 

The “USPS Delivers” webpage posted a series of in-depth videos and articles on the shipping business.  They include:

USPS Business Focus Video

Listen to Postmaster General Megan J. Brennan discuss workplace safety, mail and package volumes, and other topics in her latest “Business Focus” video.  The PMG reports First-Class Mail and Marketing Mail volumes are continuing to decline as consumers and businesses embrace digital alternatives.  The organization is delivering more packages and working to grow its shipping returns business, but this growth won’t be enough to offset mail volume declines.  To accommodate the changing mail mix, the Postal Service is removing excess equipment and adjusting staffing to better match volumes.  Read other USPS articles on LINK


Paper

United States Hits Canadian Forestry Industry with More Duties

The American government hit the Canadian forestry industry with more duties late Tuesday as it upheld counterveiling duties on Canadian newsprint.  The United States Department of Commerce said in a statement that a preliminary investigation found Canadian exporters underpriced uncoated groundwood paper by between 0 and 22.16 per cent.  Uncoated groundwood paper includes newsprint, as well as book publishing, printing and writing papers.  The department said a final determination in the investigation will be made in August.  [Editors Note:  Small and local newspapers will be hardest hit by the tariff].  Read more at:  The Telegram

Paper Mill Disappointed with Anti-Dumping Decision

Catalyst Paper will continue to vigorously defend itself against an unwarranted and onerous U.S. trade action following today’s disappointing decision by the U.S. Department of Commerce that it will impose a 22.16% anti-dumping duty deposit on the company’s exports of uncoated groundwood paper products. Uncoated groundwood directory paper was excluded from the duty.  The DOC’s preliminary anti-dumping determination follows a Preliminary Determination made on January 8, 2018 that requires Catalyst to pay a 6.09% countervailing duty deposit on its exports of uncoated groundwood paper products.  The Final Determination of both the countervailing duty and anti-dumping duty is expected on or around August 2, 2018.  Read more at Catalyst Paper.

How Life Unfolds

Paper and packaging products are an integral part of our lives.  They give us an outlet for our creativity.  They help us solve problems and learn about the world around us. They connect us in personal, meaningful ways. And they help us make important contributions to a more sustainable future.  The Paper & Packaging Board created the “Paper & Packaging – How Life Unfolds” campaign that debuts two new animated characters to strengthen the connection with consumers and drive their mission.  Read more at How Life Unfolds.

 


Direct Mail

Augmented Reality Is The New Reality

As expected, Apple’s iPhone X showcases an array of impressive features. Among them are advances like FaceID, high definition cameras, stronger glass and — perhaps most interestingly for marketers — augmented reality (AR) abilities. AR, once considered a futuristic technology, has officially made its way into the mainstream thanks to Apple and its ARKit software.  In its highly anticipated keynote, Apple demonstrated the new technology’s ability to superimpose images onto reality, integrate voice and expression into ‘animojis’ and more — and we know this is just the beginning.  Read more at:  Retail Touch Points

The Power of an Image In Direct Mail

Direct mail marketing is driven visually and is the quickest way to capture your recipient’s attention. The old saying “a picture says a 1000 words” is true.  But remember, not all pictures are created equally.  Choosing the right images will greatly impact your ROI!  Read more at:  Eye/Comm

How Ecommerce is Keeping it Real with Virtual and Augmented Reality

One common objection of brick-and-mortar loyalists when it comes to investing in ecommerce is that customers want to physically interact with products before they purchase. Virtual reality gets you close, but augmented reality – which integrates real objects and projected images – can bridge the gap even further.  At its heart, AR allows consumers to use real-life spaces and even their own faces and bodies and “try on” furniture, clothing and more virtually.  Read more at:  Multichannel Merchant

Grab Readers’ Attention With Your Direct Mail Campaign

Despite the popularity of digital advertising, people still remember and understand better what they see and read on paper.  Touch allows the brain to reach a deeper level of engagement, and strategies built around touch should be a part of your marketing campaign.  Direct mail pieces are not a thing of the past.  In fact, according to the Data and Marketing Association, the current response rate for household direct mail is just over 5%, which is the highest the DMA has reported, and the median return on investment (ROI) comes in at 29%.  Read more at:  Forbes


Printing

Powering the Economy through Print and Packaging

Printing Industries of America launched Print Powers America, a major industry-wide initiative committed to collectively voicing the tremendous economic influence, consumer impact, and environmental stewardship made possible by print and packaging companies across the country. Spearheaded by Printing Industries of America (PIA), this multi-faceted advocacy initiative combines lobbying, grassroots action, and public affairs to promote and protect the printing and graphic communications industry.  The centerpiece of Print Powers America is a new website, www.PrintPowersAmerica.com, that provides valuable information on the dramatic economic, environmental, and consumer impact and the reach of print and packaging.  Read more at Printing Industries of America

The Power of Print Marketing: Infographic

Even in the digital age, print has never gone out of style.  According to RRD Marketing, adding print to your marketing campaign can boost brand recall and drive consumers to purchase.  Check out their Power of Print infographic and learn more about print.