Key Notes – Volume 05 Number 01

Postal Service Files FY 2017 Annual Compliance Report – On December 29, 2017, the USPS filed their FY 2017 Annual Compliance Report (ACR).  The Postal Service is required to an ACR within 90 days after the end of each fiscal year (FY).  It includes a variety of data on costs, revenues, rates, and quality of service, in order to “demonstrate that all products during such year complied with all applicable requirements” of title 39.  Report Summary:

  • Report demonstrates that the Postal Service maintained stead progress on most metrics, despite an environment of falling mail volumes.
  • Market dominant and competitive products were broadly in compliance with the requirements of chapter 36 over the course of FY 2017.
  • The Postal Service reduced the number of workshare pass-throughs above 100 percent by eleven, and, in many cases, those pass-throughs that remained above 100 percent either fit into one of the statutory exceptions or will be corrected when with the January 2018 price change.
  • The report outlines service performance improvements and customer satisfaction survey results

Read the full report here.  Source:  Postal Regulatory Commission

Direct Mail Marketing is Alive and Well – We live in the age of technology where it’s easy to fall into the new trend or tech that comes out.  From my experience, if something works well then you need to use it instead of waiting for the next best thing.  Direct mail marketing is a tool that has worked very well in the past and continues to work well for automotive dealers.  A recent study from the USPS (link) showed that nearly half of all recipients read or scan direct mail pieces—this means half of your targeted audience is stopping to read your message.  Depending on the strength and relevance of your message, you can turn that into a healthy response rate.  Source:  Strong Automotive Merchandising

Recycle Centers Overwhelmed with Boxes – Companies that recycle cardboard boxes are overwhelmed after record holiday shopping online.  The U.S. Postal Service estimated it would deliver 10 percent more packages in 2017 than the year before.  Amazon, the leader in online shopping, said it shipped more than five billion items for Prime members in 2017.  All of that cardboard is a huge recycling challenge.  Source:  CBS

New Update to Informed Delivery – Informed Delivery users can now view images of their household’s incoming mail and manage their package deliveries, the Postal Service announced.  More than seven million Informed Delivery users who opt-in to receive email notifications can now view their mail in their daily digest emails and also see tracking information about the expected delivery of their packages.  Also, users are able to track package deliveries, leave delivery instructions and schedule redelivery from the online Informed Delivery dashboard.  Launched earlier this year, Informed Delivery is an innovative feature offered by the Postal Service that benefits the entire household, ensuring everyone is able to preview mail and manage packages expected to arrive soon.  Visit informeddelivery.usps.com to sign up for Informed Delivery and learn more about this feature.  Source:  USPS

Cochrane to retire from USPS – Chief Customer and Marketing Officer James P. Cochrane will retire next month after more than 43 years of USPS service.  Postmaster General Megan J. Brennan announced the retirement in a Jan. 2 memo, writing that Cochrane has had “a lasting impact” on the organization and the mailing and shipping industry.  Source:  USPS Link

Drive Millennials to Your Site – According to MarketingProfs, half of millennials surveyed ignore digital ads, yet only 15% say they ignore direct mail.  There are just too many digital ads out there to make an impact, and standing out is very tricky.  It’s become white noise to millennials who have grown up learning how to install ad blockers and turn off their brains to flashing banners and pop-up videos while surfing the web.  On the other hand, 77% of millennials pay attention to direct mail, and what’s more, 87% say they like receiving direct mail. Source:  IWCO