Key Notes – Volume 05 Number 02

Creative Direct Mail for 2018 – Direct mail has been around for a very long time.  If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates.  You must create new, fresh and engaging direct mail pieces to get the results you …

Key Notes – Volume 05 Number 01

Postal Service Files FY 2017 Annual Compliance Report – On December 29, 2017, the USPS filed their FY 2017 Annual Compliance Report (ACR).  The Postal Service is required to an ACR within 90 days after the end of each fiscal year (FY).  It includes a variety of data on costs, revenues, rates, and quality of …