Key Notes – Volume 04 Number 44

2018 Next Generation Campaign Award – The U.S. Postal Service Irresistible Mail Award is evolving.  This year the award will have a new name and an updated focus.  The Next Generation Campaign Award will celebrate campaigns that take advantage of Informed Delivery to communicate with their consumer audience.  The award will continue to recognize B2C campaigns that include innovative and effective letter and flat mail piece designs. These designs may include (but are not limited to) the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures, as long as the campaigns also include customized and interactive digital content that can be accessed by consumers from the Informed Delivery email notifications, dashboard or mobile app*.  Campaigns selected as finalists will compete to be crowned as Grand Champion at the 2018 National Postal Forum in San Antonio, TX.  The entry form and the complete rules can be found at www.usps.com/informeddeliverycampaigns.  Source:  PostalPro

Paper Made Here: A Portrait on Paper – Domtar has created a short documentary, entitled A Portrait on Paper.  This documentary, which looks at the life of one of Domtar’s own employees from their Marlboro Mill in Bennettsville, South Carolina, is a personal and powerful way to experience and share the Paper Made Here story.  The documentary features a 20-year Domtar veteran, showing how North American paper companies, like Domtar, positively impact the lives of North American workers, their families, and their local communities.  This employee’s story is just one of thousands within the North American paper industry.  Source:  Two Sides

Never Too Early to Start Planning for NPF – The National Postal Forum, which will be held May 6-9 in San Antonio, TX, is the Nation’s premier mailing and shipping industry conference offering over 130 educational workshops, official USPS certification courses, special USPS leadership led sessions, the largest mailing and shipping industry exhibit hall and so much more!   Attending NPF is the ideal way to stay in sync with innovation, technology and trends that affect our rapidly progressing and changing industry.  Registration is now open.  Source:  NPF

Postal Service Eyes Sunday Delivery – As consumers demand ever-quicker and convenient package delivery, the U.S. Postal Service wants to boost its business this holiday season by offering what few e-commerce retailers can provide: cheap next-day service with packages delivered Sundays to your home.  Retail giant Walmart says it is considering the Sunday option, which could reshape weekend shopping trips to the mall.  The program, available in 20 major U.S. cities, allows consumers to place online orders with participating retailers before a cutoff time Saturday, the Postal Service said. Postal carriers pick up merchandise from local stores for delivery the following day, similar to the Sunday package deliveries it now handles almost exclusively for online leader Amazon in much of the U.S.  Source:  DTNPF

RIBBS to Retire – The Postal Service RIBBS website has transitioned to PostalPro in order to leverage powerful search functionality, intuitive navigation, and a modernized, mobile-friendly design.  As of November 10, 2017 no new content will be posted to RIBBS, though the site will remain active.   There are also certain tools which appear are hosted on the RIBBS website and will be linked from PostalPro.  Source:  PostalPro

Study: Fake News Threatens Audience Trust in Digital Pubs – “Fake news” is threatening audiences’ trust in digital-only news outlets and news shared on social media, according to a study from data and marketing consultancy Kantar.  The study, called “Trust in News,” surveyed 2,000 people in four countries.  More than half (59%) of Americans surveyed say hearing about “fake news” hasn’t affected their level of trust in newspapers, and 17% said it has actually increased that trust.  While 70% of Americans feel that printed news outlets, including magazines, provide them with trustworthy news, only 37% believe social-media outlets can provide trustworthy news.  For the 8,000 people surveyed overall, 72% believe print magazines are the most trusted news source, closely followed by other traditional outlets such as print newspapers and TV and radio news.  Source:  MediaPost

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