Key Notes – Volume 04 Number 46 & 47

Printed Catalogs Are Still a Smart Marketing Choice – Print creates natural connections with multiple points in the buying experience, leading consumers online to product review and brand websites, or to shop from an app on their phone.  The use of augmented reality (AR) has also enhanced printed catalogs by allowing the once-static space to deliver a digital experience …

Cleaning is personal, and good for business

Your cleaning brand has the power to impact your image, productivity, morale and loyalty. It’s more than just wiping and sanitizing. It’s about protecting relationships.

Take a look inside the minds of everyone your cleaning products affect. You, your customers, cleaning staff and employees.

  • You: “I only have so much in my budget for cleaning supplies but …

Key Notes – Volume 04 Number 45

U.S. Postal Service Reports Fiscal Year 2017 Results – The Postal Service reported revenue of $69.6 billion for fiscal year 2017 (Oct 1, 2016 – Sep 30, 2017), a decrease of $1.8 billion compared to the prior year. The lower revenues were driven largely by accelerated declines in First-Class and Marketing Mail volumes.  In 2017, mail volumes …

No Cold and Flu for You!

Each cold and flu season, nearly 111 million workdays are lost due to the flu alone in the U.S. As a result, businesses lose approximately $7 billion in sick days and lost productivity every year.

The culprit? Germs. What’s a proven way to reduce germ transmission around the office? Proper hand hygiene.

When you consider …

Key Notes – Volume 04 Number 44

2018 Next Generation Campaign Award – The U.S. Postal Service Irresistible Mail Award is evolving.  This year the award will have a new name and an updated focus.  The Next Generation Campaign Award will celebrate campaigns that take advantage of Informed Delivery to communicate with their consumer audience.  The award will continue to recognize …