August 30, 2017
USPS Marketing Mail™ (Standard Mail®) Markings and Labels Update
The Postal Service published a DMM Advisory on Friday, June 30, 2017, and Friday, July 7, 2017 providing updates about the rebranding of Standard Mail as USPS Marketing Mail™. The update stated the Postal Service continues to work with the industry on a timeline for implementation for the required use of new postage markings, permit imprint indicia, and sack, tray, and pallet labels. As information, this messaging applies to all USPS Marketing Mail shapes.
We updated the Domestic Mail Manual and Quick Service Guides in the applicable preparation sections and added the statement “Customers should not convert to the USPS Marketing Mail markings until a date is announced.”
We continue to receive requests to test the new name and to convert to the new markings since the new name appeals to many customers. If you are interested in testing, please respond to the DMM Advisory email address at firstname.lastname@example.org with your name and contact information. Testing data will assist all customers as we move forward with implementation. In the meantime, we continue to request that customers do not transition to the new markings until we publish the final details through a DMM Advisory and Industry Alert.
The Domestic Mail Manual (DMM®) and DMM Advisories are available on Postal Explorer® (pe.usps.com) To subscribe to the DMM Advisory, send an e-mail to email@example.com. Simply indicate, “Subscribe” in the subject line.