Key Notes – Volume 04 Number 27

The Neuroscience of Paper Emotions – The results of a unique survey to determine the preference for the use of paper over digital communications was recently released after a yearlong process that involved the input of more than 7,000 consumers across 10 countries.  The survey, according to Two Sides, concludes that there is a clear preference for print on paper across all countries and regions analyzed. It found that 85 to 89 per cent of respondents agree, that when forests are responsibly managed, it is environmentally acceptable to use trees to produce products such as wood for construction and paper for printing. In the same vein, 88 to 91 per cent of respondents agreed that, when responsibly produced, used and recycled, print and paper can be a sustainable way to communicate.  Source:  Pulp & Paper Canada

USPS Informed Delivery Webinar Series – Starting July 11, the U.S. Postal Service will offer a new webinar series over a three week period for mail owners and mail service providers on Informed Delivery campaigns recently showcased at the May 2017 National Postal Forum.  Feedback from the Forum and other subsequent Industry/Postal meetings indicate there is widespread interest to learn more about the Informed Delivery program.  There also have been requests for more information on the intricacies of planning and implementing interactive mailer campaigns.  Click here for more information.  Source:  USPS Industry Alerts

Specialty Paper Conference – Specialty Paper US will bring together more than 130 key decision makers, industry experts and end users to learn about the latest updates, trends and new technologies in the market across two full days of conference programming.  The conference is scheduled for September 19-21 in Milwaukee, WI.  Source:  Specialty Papers

PRINT Returns to Chicago – PRINT 17, the largest gathering of the printing, publishing, in-plant, graphic communications and mailing/fulfillment communities in the Americas, has returned to Chicago and is happening this year from September 10 to 14.  PRINT 17 will feature new education session formats this year that allow attendees to design their own “Learning Experience,” according to a news release. More than 50 sessions will analyze new methods to increase ROI and cover design/creative process, packaging, marketing, growth strategies and emerging technologies and other topics.  For more information about PRINT 17, visit www.Print2017.com.  Source:  News & Tech

Print Media’s Resilience in the Digital Revolution – New research shows that 89 percent of the time audiences spend with newspapers is still in print, with just seven percent via mobile devices and four percent via PCs.  The study, by Prof Neil Thurman (of City, University of London and Ludwig-Maximilians-Universität Munich), uses industry data from the UK National Readership Survey (NRS) for print statistics and from comScore for online figures.  Published in the international peer-reviewed journal Journalism Studies, it is the first research to comprehensively account for the time spent reading newspapers via mobile devices.  Although online editions have doubled or tripled the number of readers that national newspapers reach, Prof Thurman argues this increased exposure disguises huge differences in attention paid by print and online readers.  Source:  Billionaire

Programmatic Direct Mail Continues the Conversation Offline – Lewis Gersh, CEO, PebblePost, describes Programmatic Direct Mail a channel and product offering that transforms real-time online activity into personalized, dynamically rendered direct mail that delivered into postal hubs within 12-24 hours, every day.  According to Gersh, Programmatic Direct Mail offers a fresh, uncluttered, and personalized way to connect with someone who has expressed interest in that brand.  And, we’re not subject to the pains of digital such as ad fraud, brand safety, ad blockers, etc.  Bots don’t have mailboxes or shop online; but everyone checks their mail.  Most people check it every day.  And they sort the important mail from the junk and then act on both when it’s most convenient for them.  Source:  Exchange Wire

Things to Not Do in Direct Mail – Old data is bad data.  People and businesses move all the time.  If you have a list that is three years or older without having ever been cleaned, don’t use it.  Read other tips that will keep you out of trouble.  Source:  Target Marketing