Key Notes – Volume 04 Number 29

Direct Mail Enhances an Integrated Strategy – Direct mail still has value even in a changing marketing landscape.  In a series of focus groups and online surveys conducted by the USPS Office of the Inspector General, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and …

Key Notes – Volume 04 Number 28

Update on Transition to USPS Marketing Mail – The Postal Service published a DMM Advisory providing an update about the rebranding of Standard Mail as USPS Marketing Mail.  The update stated the Postal Service continues to work with the industry on a timeline for implementation for …

USPS Industry Alert

 

 July 10, 2017

USPS Marketing Mail™ (Standard Mail®) Markings and Labels Update

The Postal Service™ published a DMM Advisory on Friday, June 30, 2017, providing an update about the rebranding of Standard Mail® as USPS Marketing Mail™. The update stated the Postal Service continues to work with the industry on a timeline for implementation for the required …

Key Notes – Volume 04 Number 27

The Neuroscience of Paper Emotions – The results of a unique survey to determine the preference for the use of paper over digital communications was recently released after a yearlong process that involved the input of more than 7,000 consumers across 10 countries.  The survey, according to Two Sides, concludes that there is a clear …