Key Notes – Volume 04 Number 26

Another Postal Reform Effort Fading Away – It’s hardly a surprise to many in Washington’s postal community, but the lawmaker who crafted the House’s bipartisan postal legislation says his bill appears dead.  That is what departed House Oversight chairman Jason Chaffetz, R-Utah, told The Hill newspaper shortly before his resignation from Congress became effective June 30.  The Chaffetz postal legislation cleared the committee in March, raising hopes that the House would address the financial woes facing the U.S. Postal Service.  But given the pending July recess and other measures that the Trump administration has given high priority, the chances of postal legislation clearing Congress this year are considered slim by many postal industry officials.  Source:  Linn’s Stamp News

Survey Finds Americans Value a Strong Postal Service – Neopost USA, a provider of hardware and software solutions to mailers and shippers of all sizes, conducted an online survey of 1,345 American consumers in April to capture their opinions about the U.S. Postal Service.  The survey results coincide with the national celebration of National Postal Worker Day, scheduled for Saturday, July 1, this year.  According to the survey, 83 percent of respondents agreed or strongly agreed that a strong postal service is an important part of American life.  “The USPS is so deeply ingrained in America’s history, commerce stream and quality of life that we can easily take it for granted,” says Alain Fairise, President of Neopost North America.  “But we should take every available opportunity to appreciate the benefits we derive from the nation’s postal workers.  National Postal Worker Day gives Americans the opportunity to honor the people inside the Postal Service who serve us on so many levels.” Source: eCommerce Bytes

Delivery Drone Beehives in Every City – Amazon’s drone delivery program stopped being a joke a while ago, but the company still has to overcome serious challenges to make the technology actually work.  One of these is getting drones near enough to large populations so they’re more efficient than regular road delivery. Amazon has an idea for that though: Huge. Drone. Beehives.  In a patent application published yesterday, Amazon described how “multi-level fulfillment centers for unmanned aerial vehicles” could help put drones where they’re needed.  The application notes that due to “their large footprint,” current warehouses are located “on the outskirts of cities where space is available.”  Source:  The Verge

GCA Wants a Stabilize USPS – The Greeting Card Association (GCA) is asking the stationery industry to “tell Congress to pass legislation to stabilize USPS finances without reducing service or crippling rate increases.”  The GCA issued the following statement:  “The health of the U.S. Postal Service is important to the health of the greeting card and social expression industry.  This bill would reduce overall federal spending by $6 billion over 10 years.  An improved bill (H.R. 756) to stabilize Postal Service finances, has Committee approval and is awaiting a vote by the full House of Representatives.”  Source:  Stationary Trends

Walmart Launches Project Gigaton to Reduce Supply Chain Emissions – During the Walmart’s annual Milestone Summit the company launched a sustainability platform inviting suppliers to join Walmart in committing to reduce greenhouse gas emissions resulting from their operations and supply chains.  Dubbed Project Gigaton, this initiative will provide an emissions reduction toolkit to a broad network of suppliers seeking to eliminate one gigaton of emissions, focusing on areas such as manufacturing, materials and use of products by 2030.  That’s the equivalent to taking more than 211 million passenger vehicles off of U.S. roads and highways for a year.  Source:  Walmart

The Gift That Keeps on Giving – Direct mail is a powerful tool in marketers back pockets.  Many marketers have forgotten the gift of direct mail and what it can do to their ROI.  Creating an ongoing direct mail campaign is the best way to generate increasingly better results.  It can take eight to 10 touches before a prospect is ready to consider your offer.  The reason direct mail is a gift that keeps on giving is because people respond when they are ready.  Your mailer may sit on the counter for two weeks to a month before it gets acted upon, but it will be there when they are ready.  Source:  Target Marketing