Key Notes – Volume 04 Number 23

Competition in Last-Mile Parcel Delivery – The rise of ecommerce and the increased demand for parcels has radically changed the parcel market, attracting new entrants, including large retailers venturing into self delivery.  These changes have not only increased the competition in the parcel market, but have also changed the dynamics within the market — so much so that the relationship between the players has been turned on its head.  Professor John Panzar, an expert in postal economics from Northwestern University and the University of Auckland, provides a theoretical model on the modern parcel market.  Though his work is theoretical, its findings have important strategic implications for the Postal Service.  Source:  USPS OIG

EDDM Can Improve Communication With Your Customers – Companies that have used the USPS Every Door Direct Mail (EDDM) program have found that they are getting incredible rates of responses for their marketing mails.  This has made the every door direct mail a valuable marketing tool for companies. You are reaching the customer directly through the mails.  Direct mail programs have always been good at bringing in customers to your business.  However, every door direct mail allows you to reach more households at nearly the same cost.  Even the households that have no need of your business may use the mails to refer your company to their acquaintances.

Maximizing Direct Mail Success through Design – Marketers have been absorbed in digital these last several years.  Digital has all but eclipsed direct mail, but things are changing.  Mail remains a powerful channel for ROI, especially for older demographics.  However, younger marketers likely aren’t getting much direct mail experience these days.  With that in mind, Cliff Rucker, SVP of sales and customer relations at USPS, said when working with customers in developing their marketing campaigns is how small details can easily get lost in the excitement of bringing an overarching vision to life.  And when it comes to the direct mail segment of omnichannel campaigns, understanding what choices you have—regardless of how granular they may seem—can help fine tune your campaign and contribute to its success. Source:  DMN

Veritiv in Fortune 500 – The latest Fortune 500 is out and Veritiv, with 2016 annual revenue of $8.327 billion, ranks number 331 on the list.  The company stands number 11 among Fortune 500 companies headquartered in Georgia.  Veritiv Chairman and CEO Mary Laschinger ranks 22 on the list of companies led by women CEOs.  Source:  Fortune 500

The Lost Genius of the Post Office – We think a lot about how innovation arises, but not enough about how it gets quashed.  And the USPS is a great example of both.  Today, what was once a locus of innovation has become a tired example of bureaucratic inertia and government mismanagement.  The agency always faced an uphill battle, with frequent political interference from Congress, and the ubiquity of the internet has changed how Americans communicate in unforeseeable ways.  But its descent into its current state was not foretold.  A series of misguided rules and laws have clipped the Post Office’s wings, turning one of the great inventors of the government into yet another clunky bureaucracy.  Source:  Politico

Guide to Direct Mail Solutions – This mail service is beneficial both for the sender and receiver. For senders, it is a cost effective way of reaching out to its intended user base. Receivers too get a lot of benefits from direct mail. In an age where consumption of traditional media like print and television are going down, this mailing option remains one marketing technique that can still get the undivided attention of the recipient. So it is an effective way of sending promotional information to the intended users.

Study Confirms What Mailers Expect from the USPS – Idealliance, the association for the Visual Communications and Media Industry, reports that results of its Second Annual Mail Industry Survey have underscored the importance participants throughout the mail supply chain place on effective communication with the Postal Service.  The survey report includes data on utilization, performance, functionality, accuracy, and ease of use for 22 different postal systems and programs, satisfaction with the USPS on seven functions in mail and shipment processing, and satisfaction with critical U.S. Postal Service systems and business areas.  A FREE full access to download is available here.  Source:  Idealliance