Key Notes – Volume 04 Number 21

USPS Turns to Video to Deliver Its Own Marketing Messages – The U.S. Postal Service (USPS) needs to promote its services just like any other brand, and like many other marketers it is leveraging video as a communications tool.  An interactive video experience utilizing 

Key Notes – Volume 04 Number 20

2018 Postage Picture Murky – The Alliance of Nonprofit Mailers outlined three mail factors that mailers need to take into account for next year.  First, next year’s CPI cap to be about 2 percent, double last year’s.  But you cannot count on any specific type of mail being at or even near the cap.  The …

Key Notes – Volume 04 Number 18

UPS, FedEx Rollout Pricing for Ultra-Short-Haul Delivery – UPS Inc. and FedEx Corp. are offering a new type of pricing for deliveries within a 50-mile radius, according to a person familiar with the companies’ strategy, in a move designed to divert local “last mile” business-to-consumer traffic normally moving with the U.S. Postal Service (USPS).  Short-haul …