Key Notes – Volume 04 Number 14

UPS Extending Saturday Service – United Parcel Service Inc. said that it is extending ground service to Saturday in order to get e-commerce packages delivered one business day earlier than before.  Packages previously delivered on Monday will now arrive on Saturday.  And ground pickups on Saturday will allow for Monday delivery. The service change is taking place without an increased investment in vehicles or buildings, but the company is adding more than 6,000 new jobs by the end of 2018. The company expects nearly 4,700 cities and towns will have the service by November, in time for the holidays.  More than 5,800 cities and towns will have it by next year.  Source:  Market Watch

Delivery Performance Review of 2016 and What 2017 May Bring – In 2016, mail moved at its slowest rate during the second week of October and the second week of November.  This is according to client data compiled by the Quad/Graphics Postal Solutions Group.  The first week of November actually performed fairly well averaging 15% in-home early and 70% in-home through Day Two.  The last week of December mail flew through the USPS. Usually we don’t expect to see much mail processed on Christmas Eve, but this year they moved more on that day and the days leading up to the holiday, boosting the amount in-home early to about 30% for most mailers.  Source:  Quad Graphics

NCOALink vs. Address Change Service: How To Choose – Although NCOALink and Address Change Service (ACS), are both Change-of-Address (COA) services maintained by the USPS, each one serves a different purpose and can provide different results.  The USPS recommends “to use NCOALink prior to the mailing and ACS to pick up the additional moves and the reasons for non-delivery other than a move.”  It is possible for a COA to never match using NCOALink, which can happen due to various reasons, making ACS an important step in data cleansing.  The matching logic also differs between these two processes.  Source:  BCC

Postal Employees Encouraged to Recruit NPF Attendees – USPS is encouraging Consumer and Industry Affairs, Marketing, Sales and other employees to recruit business customers to attend this year’s National Postal Forum (NPF).  The Employee Customer Recruitment Program aims to increase customer participation at NPF, which will be held from May 21-24 in Baltimore.  The goal is to allow more business customers to benefit from attending the annual conference, which offers networking opportunities, educational seminars and more.  Source:  USPS Link

Video Break – Busting more Myths about Print and Paper (Link).

How Print Connects to Other Channels – Marketers know that millennials love to shop, but they may not know that research shows millennials pay more attention to advertisements in print than to digital ads. It’s important to understand this highly desirable demographic is not just an audience of digital natives; it’s also a group that expects a satisfying multichannel experience. That means multichannel campaigns, including the print portion, must be mobile-friendly.  In our multi-channel, multi-touch world, the longest-standing channel – print – has become key to attracting attention and cutting through the clutter.  Source:  Printing News

Good Addresses Create Successful Direct Mail Campaign – It doesn’t matter how great your copy is, how perfectly designed the sales piece is, or how sweet of an offer you have.  If you use the wrong mailing list, your mail will not even show-up at the door.  The key element to getting your mail delivered is to make sure you start with an accurate, updated mailing list that you get from a reliable source. 25 to 30 percent of your mail can end up undeliverable if you use a mailing list made up of bad names.  Source:  Entrepreneur

USPS Encourages Employees to Sign Up for Program – The Postal Service is slated to complete Informed Delivery’s national rollout by mid-April. Informed Delivery is a free, optional feature that provides residential consumers with digital previews of their incoming mail.  Users receive images of the outside of their household’s letter-sized mailpieces before they arrive in their physical mailboxes. These images can be viewed via email, or they can be accessed on an online dashboard.  USPS is also encouraging employees to experience the benefits of the feature by signing up. Source:  USPS Link