Key Notes – Volume 04 Number 17

Direct Marketing Still Works in an Electronic World – There’s no denying that the world has dramatically shifted toward electronic communication, so many people wonder if direct marketing still works.  The answer is a resounding yes, mainly because direct mail has an 80 percent-plus open rate!  Google, the world’s most popular search engine, regularly uses snail …

Key Notes – Volume 04 Number 16

UPS Talks about its New Saturday Ground Pickup, Delivery – UPS recently announced it was adding Saturday pickup and delivery for its ground division, initially in 15 markets and expanding to 4,700 U.S. cities and towns by the busy holiday season, and to 5,800 locations next year.  This makes UPS more competitive with rival FedEx …

Key Notes – Volume 04 Number 15

Postal Reform Q & A – In order to have a healthy, sustainable, public Postal Service, legislation is necessary to protect postal customers and postal workers from USPS’s current financial crisis.  The bi-partisan Postal Accountability and Enhancement Act (PAEA) of 2006 largely caused this crisis, sending …

Key Notes – Volume 04 Number 14

UPS Extending Saturday Service – United Parcel Service Inc. said that it is extending ground service to Saturday in order to get e-commerce packages delivered one business day earlier than before.  Packages previously delivered on Monday will now arrive on Saturday.  And ground pickups on Saturday will allow for Monday delivery. The service change is …