Key Notes – Volume 04 Number 11

Vital Need for Postal Reform Passage – According to Postmaster General Megan Brennan, “America deserves a financially stable U.S. Postal Service that can continue to play a vital role in our economy and society.  Enactment of bipartisan postal reform, H.R.756, along with a favorable resolution of the Postal Regulatory Commission’s (PRC) pricing system review and continued aggressive management actions to control costs and grow revenue will enable to the Postal Service to meet its financial obligations and continue to provide affordable, reliable, and secure delivery service to every business and home in America.”  A similar opinion has been shared by the Committee for a Responsible Federal Budget.  Their blog states the Postal Service Reform Act is a promising starting point for real reform, and we hope it provides the momentum needed to strengthen the USPS now and for the future.  [This week, the House Oversight Committee did approve two bipartisan bills aimed at putting the Postal Service on better financial footing.  Lawmakers on both sides of the aisle praised the bipartisan nature of the bills.]  Source:  The Hill (1), The Hill (2) & CRFB

Why Everyone is Falling in Love with Print Again – In this incredibly convenient and efficient digital age, why are we still hung up on print?  You might not believe that this is the case, but it’s true. Research shows that:  46% of U.S. Internet users said they only read printed books; 56% of all consumers trust print marketing more than any other advertising method; and the average reader of a branded magazine will spend up to 20 to 25 minutes with it, rather than the two minutes you hope for online.  Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel.  Every relationship we have, we are in because of some emotional connection.  When done well, your print media can evoke almost every emotion, which in turn increases your advertising effectiveness.  Source:  InkOnDaPaper

FedEx Express Expands First Overnight To More Than 4,400 Zip Codes – FedEx Corp. announced it has expanded its FedEx First Overnight® service to more than 4,400 zip codes across the U.S. With this expansion, the service now reaches more than 32,000 zip codes for next-business day delivery, representing 92 percent of the business population in the U.S.  Visit to view eligible zip codes.  Source:  FedEx

Examining Changes in Postal Product Costs – The Postal Service Office of Inspector General (OIG) worked with Professor Michael Bradley, an expert in postal costing and economics, to examine and analyze product costs and cost changes from fiscal year (FY) 2006 to FY 2015.  The report quantifies the main drivers behind cost changes for the Postal Service’s four main traditional products: First-Class Mail, Standard Mail, Periodicals, and Package Services.  It includes four key external factors that have driven cost changes from 2006 to 2015: inflation, product mix, individual volume change, and overall volume change.  Source:  OIG USPS

Direct Mail Marketing Shouldn’t be Written Off – In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so.  After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages?  Direct mail marketing sounds like a waste of time and money then.  But that isn’t really the case.  Contrary to popular belief, direct mail can be leveraged for increasing sales for your business.  Non-profits and grocery retailers, in particular, find direct mail to be a far more effective marketing tool as compared to emails.  Source:  Your Story

Paper Grows Trees…Quite Fast – For many years, International Paper’s “Go Paper. Grow Trees.” campaign and “Print Grows Trees” operated by the Printing & Graphics Association Mid-Atlantic have been promoting the vital link between paper/print and the long-term retention of privately-owned (including family-owned) forest lands.  In short, a strong market for pulp, paper, lumber and other forest products, does grow trees. To illustrate the powerful renewable features of well managed North American forests, they calculated how much time it takes to grow some well-known paper products: a standard #10 envelope and a ream of office copy paper (500 sheets).  Check it out here.  Source:  Two Sides