Key Notes – Volume 04 Number 10

Impact of Raising the Catalog Piece Weight Limit – On January 22nd the U.S. Postal Service increased the per-piece rate weight limit from 3.3 to 4.0 ounces.  Although it may not seem so on the surface, this is a huge benefit for catalogers.  In 2016, the cut-off depending on paper weight and trim size was approximately 60 pages to come in weighing 3.3 ounces or less.  This year, an 80-page catalog will still qualify at the postal piece rate if it weighs 4.0 ounces or less.  That means a cataloger can circulate approximately 20 more pages without incurring any additional postage cost.  If you were at the maximum weight limitation in 2016, consider adding up to 20 pages to maximize the increased weight limitation.  Click here to view a chart showing the incremental cost of increasing age count in 4-page increments from 60 pages up to 80 pages based on a print run of 40M catalogs.  Source:  Lett Direct

Could Reform Turn Postal Service Into Threat for UPS and FedEx – The chronically beleaguered U.S. Postal Service may be headed for a refresh, courtesy of major reforms proposed in Congress.  But UPS and FedEx might not like the reformed agency that will ultimately emerge from the process.  A Morgan Stanley report this month suggests that a streamlined, flexible USPS could pose a threat to the two private logistics behemoths, particularly in e-commerce delivery services.  “This is clearly a time of fast-moving, secular developments in the logistics/last mile parcel delivery space, but all signs point to increased — not reduced — competition,” according to the report.  Source:  Trucks

Veritiv Recognized by Inbound Logistics – Veritiv’s Logistics Solutions division has been recognized by Inbound Logistics Magazine as a Top 100 3PL Provider!  In an industry that is fiercely competitive and rapidly changing, Veritiv Logistics Solutions (VLS) is a fast-growing part of the Veritiv enterprise.  We continue to invest in the business and leverage our buying power as a Fortune 500 company and as a distributor to offer competitive pricing to our customers, allowing us to grow rapidly as a 3PL.  Graphic Communications is a business of Veritiv.  Source:  Veritiv

Relationship Between Print on Paper and Healthy Forests – There is much misunderstanding about the impact of paper and, by implication, print on paper on the environment. Campaigns such as “Go Paperless, Save a Tree,” “National No Print Day,” and “Do Not Mail” suggest that manufacturing paper, mainly for printing and packaging, contributes significantly to destruction of forests.  Consider these facts:  Of the 11 percent for paper, overall, 33 percent comes from virgin trees, 33 percent comes from wood chips and scrap from sawmills, and 33 percent comes from recycled paper and 66.8 percent of the paper consumed in the United States in 2011 was recovered for recycling.  In the end, from sustainable forests to the renewable nature of trees and recyclability of paper, the paper and printing industries have a positive environmental story to tell — one in which print on paper and healthy forests go hand-in-hand.  Click here for a must view of Daniel Dejan, Print & Creative Manager at Sappi, as he explains that it is part of our bilateral literacy in how we process information.  Source:  Choose Print

MPA Releases January 2017 Magazine Media 360° Brand Audience Report – MPA released the first Magazine Media 360° Brand Audience Report for 2017.  The January report shows total audience of 930 million, a +3.7% increase over the same month a year ago.  The Print+Digital audience–still the largest piece of the Magazine Media 360° universe at a 50% share–remains strong with a +5.4% increase compared to January 2016.  Source:  MPA

PMG Updates Employees – In a new “Business Focus” video, Postmaster General Megan Brennan thanks employees for making safety “a core value for the Postal Service.”  Brennan also discusses the first-quarter (Oct. 1-Dec. 31, 2016) financial results and notes USPS delivered 805 million packages during the holidays, a 15 percent increase from one year earlier.  “We’re keeping our value proposition strong in the package business,” she says.  However, the PMG also notes competition in the marketplace is increasing.  The video concludes with an overview of the postal reform bill recently introduced in the U.S. House of Representatives and a preview of upcoming stamps.  Source:  USPS Link

Summary of Changes – The Postal Service has published a listing of the changes made to the Domestic Mail Manual (DMM) with a March 6 effective date.  Click here to view.