Key Notes – Volume 04 Number 08

Extend the Life of Your Direct Mail – Direct mail has consistently demonstrated the potential to create a lasting effect on consumers, and part of this is its proven ability to trigger a positive emotional response. But physical mail offers something else that digital advertising doesn’t:  staying power.  Many postal studies show that consumers have …

Key Notes – Volume 04 Number 06

House Panel Hones in on Postal Service Reform – One of Congress’s most contentious committees is pushing toward a rare bipartisan victory: reforming the United States Postal Service.  Members of the House Oversight and Government Reform Committee praised each other during a hearing this week for closing in on a bill to streamline USPS services …

KeyNotes – Volume 04 Number 05

Oops, They Did It Again – Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements.  In a recent news article about a Social Security Administration blog post, …