Key Notes – Volume 03 Number 50

When Will the USPS be Closed in 2017? – Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. An important detail to note about postal holidays in 2017 is that seven of the ten days that the U.S. Post Office is closed are on Mondays. These dates are essential for marketers, and bulk mail campaigns should be planned to avoid them where possible.  Source:  Directmailman

And Then There Were None – On December 8, the U.S. Postal Service Board of Governors Chairman James Bilbray served his final day.  The board is now without any independent governors for the first time since the Postal Reorganization Act of 1970 created the governing body, which operates much like a corporate board providing strategic direction to the USPS.  While PMG Megan Brennan and DPMG Ron Stroman serve on the Board of Governors, the board is also made up of nine independent governors appointed by the president and approved by the Senate.  The Board of Governors can delegate many things to the Postmaster General, but, by law, only the presidentially appointed governors can conduct certain actions.  As our recent white paper on the governance of the Postal Service noted, the Board of Governors’ statutory role is to provide independent strategic guidance to the Postal Service while ensuring that it fulfills its mission to the American people.  Source:  USPS OIG

What is USPS EDDM? – Every Door Direct Mail (EDDM) is a relatively new mailing program offered by U. S. Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece for Flats weighing no more than 3.3 Ounces.  It was designed to help businesses reach existing and new customers — without a mailing list or mailing permit.  USPS EDDM features an online mapping tool that lets you map your own direct mail delivery area, as well as map your marketing mail audience by age, income or household size.  Source:  Small Business Trends

What Millennials Do and Don’t Get About Direct Mail – What happens when you survey a bunch of millennials about their opinions on paper-based communications and the mail process?  You find out that they are not nearly as educated on the topic as they should be.  Over 60% of millennials surveyed check their mail daily and another 20% check it weekly.  People may say that print is a dying industry, but our generation is still using it!  The next question was about personalization of mail and personalization’s importance to the individual. Over 75% of respondents found it very important or important, with another 16% not having an opinion on it.  Source:  IWCO

USPS Augmented Reality App Builds Excitement for Holiday Deliveries – The Postal Service’s holiday website offers a free multi-media animated augmented reality smartphone (AR) app that builds excitement among senders and recipients of gifts mailed in Priority Mail boxes.  The app creates an entertaining smartphone digital experience. There also are buttons at the bottom of the screen that allow you to take a still photo or a video of the experience with friends and family as it happens so that you can save it, send it, and even share it on social media.  Source:  GlobeNewswire

Important Steps of Direct Mail Marketing – All too often, we receive direct mail pieces that have been thrown together at the last minute.  You can tell which pieces were rushed, and your prospects and customers can, too.  The whole process may seem daunting, but when you break it down into steps you will find it much easier.  The most complicated part is postal regulations, so find someone knowledgeable to consult when you are designing so you do not have to pay extra postage.  Source:  Target Marketing

Graphic Communications Postal Update – Did you miss the Graphic Communications Postal Update webinar?  If so, don’t worry.  Click here and download a copy of the presentation.  Once downloaded, you will see how paper and technology are integrated to provide mailers the opportunity to obtain USPS promotional discounts.

Last Issue for 2016 – This is the final issue of Key Notes for 2016.  We hope you enjoyed the weekly updates.  We extend our warmest wishes for the Holiday Season to all of our subscribers and readers who have made this newsletter possible.  Thank you.