Key Notes – Volume 03 Number 43

World’s Largest Companies Partner to Support FSC – Forest Stewardship Council (FSC) US released a new campaign – One Simple Action – supported by some of the world’s largest consumer-facing companies, such as Kimberly-Clark (video).  This is the first time that global companies work together to promote FSC in the US.  HP Inc., International Paper, McDonald’s, Procter and Gamble, and Williams-Sonoma Inc. joined Kimberly-Clark to partner with FSC and WWF, with a goal of showing consumers how One Simple Action – buying FSC-certified products – can help take care of forests for future generations.  Source:  FSC

Why Outbound Marketing Still Works – Local businesses find, in most instances, outbound marketing is effective. Thus a local restaurateur will advertise in flyers, with coupons for discounts.  Local car dealerships will use the postal system to send brochures and flyers that advertise sales and new arrivals.  They can even target former customers better than they can reach them online.  The use of direct mail, in fact, can serve as reasonably inexpensive method of testing the market for a new product even for a company that plans to market a product nationwide. Such a company may conduct outbound marketing in a specific geographic area to test response to its product.  Source:  B2C

U.S. Postal Service Supports Breast Cancer Research Through Stamps – Since the beginning of October the United States Postal Service reminded customers that they can help fund breast cancer research by purchasing Breast Cancer Research Stamps. The Breast Cancer Research Stamp was issued at the White House July 29, 1998.  It was the first semi-postal stamp in U.S. history.  In 1997, Congress authorized this first semi-postal stamp for the specific purpose of raising funds from the American public to assist in finding a cure for breast cancer.  As of September 2016, the sale of more than one-billion stamps since its 1998 campaign has raised more than $83 million for breast cancer research.  Source:  USPS

USPS Publishes 5 Year Plan – The Postal Service’s Five-Year Strategic Plan, covering the fiscal years (FYs) 2017 to 2021, is intended to provide stakeholders, including Congress, USPS employees, business partners, customers and the American people with a  comprehensive mission statement covering the major functions and operations of the Postal Service along with other key factors and goals.  Source:  USPS

What is a PAF? – NCOALink Service Providers and Fastforward licensees are required by their
license agreement with USPS to acquire a Processing Acknowledgement Form (PAF) for each of their customers.  The PAF is an essential part of the NCOALink process because it enables USPS and the mailing industry to comply with the Privacy Act of 1974 by way of a written request to use COA information for mailing purposes.  A recent letter from USPS stresses the need to enforce with this requirement.  Source:  TEC Mailing

The Postal Regulatory Commission’s $50 Billion Decision – On December 20, 2006, President George W. Bush signed the Postal Accountability and Enhancement Act.  The act directed the PRC to create a new ratemaking system, separating competitive services and its “market-dominant” ones.  Presently, sales of market-dominant products and service generate three-quarters of USPS’s annual revenue—which amounts to more than $50 billion.  According to the act, the PRC must revisit the market-dominant postage system after 10 years and change it as needed.  This has mailers wondering what the PRC will decide and how it will affect their postage costs.  With USPS running deficits, they fear that higher postage rates are coming.  The PRC already is pondering the current rate system and will be ready to start devising the new one very soon.  Source:  Brookings

Growth in Holiday Package Volume – The USPS is projecting a double-digit increase in package volume this holiday season, seemingly great news for online sellers.  The Postal Service also expects the busiest day for Mailing holiday greeting cards and packages to be Monday, December 19, 2016. And the busiest day for delivering cards and packages is expected to be Thursday, December 22nd.  Another factoid: Over 3 million customers will skip the trip to the Post Office and use Click-N-Ship to mail packages, it predicted.  Source:  eCommerce Bytes