Key Notes – Volume 03 Number 37

Advertising Mail Still Going Strong – Besides the fact that advertising mail is more tangible than digital, the Postal Service has found ways in recent years to make advertising mail more attractive.  With advertising mail generating $19 billion in revenue for the Postal Service in fiscal year 2015, the organization needs this good news story to continue. But it may not unless the Postal Service acts now to further modernize its offerings and keep pace with the digital revolution, our latest white paper, Advertising Mail Innovations, finds.  The paper looks at two ways the Postal Service can innovate its ad mail offerings to engage senders and recipients in this changing advertising landscape. Source:  USPS OIG

Amazon Cuts Delivery Times in Continuing Push Against Rivals – Inc. is speeding the delivery of USB cables, smartphone screen protectors, cosmetics and other small, flat items in its continuing push against rival marketplaces that help overseas manufacturers and suppliers sell directly to U.S. shoppers. The Seattle-based company notified merchants that such items would now be delivered to Amazon Prime members within five business days, down from eight previously, according to Bloomberg News.  Source:  Transport Topics

The 2017 National Postal Forum registration is now open! Come join the mailing industry at the Baltimore Convention Center for the 2017 National Postal Forum May 21-24 in Baltimore, MD.  Visit NPF online registration and login to your existing account or create a new profile to register.  After you have logged into your profile, to register simply click “Would you like to register for the 2017 National Postal Forum?” and follow the steps to choose a registration type, apply any discounts you may qualify for, select optional events or Professional Certification programs, reserve a hotel room and make payment.  Source:

USPS Industry Resource Guide – The Consumer and Industry Affairs office of the Postal Service has issued an updated Industry Resource Guide.  The guide is an excellent tool providing mailers with all of the information needed to navigate many services and documents offered by the USPS.  Click here for the guide.  Source:  RIBBS

Postal Museum Launches “America’s Mailing Industry” Virtual Exhibition – The Smithsonian’s National Postal Museum launched a new virtual exhibition, “America’s Mailing Industry,” telling the story of the partnership between the U.S. Postal Service and private industry, who together have helped American citizens and businesses communicate and conduct business for more than 200 years.  The mailing industry consists of all those that communicate with customers and constituents through the U.S. Mail on a large scale—from direct marketers, to publishers, to nonprofits, to public entities—as well as all the businesses that help prepare mail, such as ad agencies, print shops, software vendors and transportation providers.  “America’s mailing industry is quite possibly the most successful government–private sector partnership in our nation’s history,” said Allen Kane, director of the museum. “We are excited to tell this story, as most people don’t even know the industry exists.”  Source:  Smithsonian

USPS Priority Mail Flat Rate Precious Cargo Boxes – The Postal Service is introducing three new Priority Mail Flat Rate Precious Cargo Boxes to allow customers to ship their valuable items (precious cargo) in a secure and reliable manner.  A pilot test began on September 1, 2016 and will last for approximately six months.  Further availability will be determined after the pilot test has been completed.  Source:  USPS Industry Outreach

Endless Fun with Direct Mail – Don’t let your direct mail pieces be overlooked.  Adding special features like endless folds enhances the appeal to your prospects and customers.  This increases your response rates.  These are cheaper to produce and mail than dimensional pieces, so they can be a great cost effective alternative.  The best part about using endless folds is that it allows you to incorporate more information about your product or service in a fun way. Get creative with your messaging so that you generate interest as well as enjoyment.  Another great benefit is that the USPS has a program called the Tactile, Sensory and Interactive Mail Piece Engagement Promotion. It runs Feb. 1 through July 31, 2017. You earn a 2 percent postage discount.  Source:  Target Marketing