Key Notes – Volume 03 Number 32

USPS Tests Package Drop-Off Kiosks for eBay Sellers – The USPS revealed a new test it was running with eBay designed to make it easier for sellers to get an initial scan on packages entering the mailstream. According to USPS Vice President of Sales Cliff Rucker, “One of the tests we’re going to do with eBay is build a system where you’ll be able to walk in, you won’t have to stand in line, you’ll be able to go over to a kiosk, you’ll be able to scan your package, we’ll give you a receipt.”  Source:  eCommerce Bytes

Best Selling Magazines in the World – Print magazines seem to still have a place in the world. Millions of magazine copies are circulated per year in the United States alone.  When we look at magazine circulation on a global scale, what are the best selling magazines in the world?  Click here to look at the top ten best selling magazines.  Source:  Gazette Review

What Can We Learn from the Success of Catalogs? – Catalog marketers are proving that multi-channel marketing can be incredibly effective.  Nordstrom reports that the customers with whom they communicate in multiple ways spend four times as much as those who don’t.  Lands’ End discovered that 75% of customers making a purchase on their website have looked at a catalog first.  And lastly, according to InfoTrends 2015 Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth report, 79% of customers have visited a retail store after learning about a product in a catalog.  Source:  MailSmart Logistics

Veritiv Announces New Canadian Headquarters and Warehouse – Veritiv Corporation announced this week the construction of its new Canadian headquarters and warehouse in Mississauga, Ontario.  “This new facility will enable Veritiv to expand our service capabilities for Canadian customers and increase the company’s operational efficiencies by consolidating our three existing facilities in the greater Toronto area,” said Jason Alderman, Regional Vice President – Canada for Veritiv.  Source:  Veritiv

USPS Reports FY2016 3rd Quarter Results – Excluding a change in accounting estimate recorded during the quarter, the Postal Service reported operating revenue of $16.6 billion for the third quarter of fiscal year 2016 (April 1 – June 30, 2016), an increase of $117 million, or 0.7 percent, over the same period last year.  Nevertheless, the USPS suffered both a controllable loss and a net loss for the quarter.  In addition, the USPS revenues were approximately $450 million less than they otherwise would have been during the quarter because of the expiration of the exigent surcharge on April 10, 2016. Senator Carper (D-Del) released the following statement in response, “When Congress returns from recess in September, we will have a ripe opportunity to approve legislation that can stabilize the $1.4 trillion mailing industry that employs more than seven million Americans. Sources:  USPS & Sen. Tom Caper

Magazine Brands’ Social Media on Growth Trajectory – The Association of Magazine Media (MPA) has released a social media report for magazine media for the first half of 2016.  It reveals that likes and followers were up 7% from the first quarter, with the industry gaining over 1 billion likes and followers in total.  “Magazine media produces more social actions than any other medium,” Linda Thomas Brooks, president and CEO of MPA, said in April. “That demonstrates just how engaged consumers are with these brands.”  Source:  Media Post

Think Print is Dead – Custom-designed printed materials, in particular, captivate the eyes and hearts of an audience.  Distinctive features such as unique inks, foiling techniques, die cuts, folds and textures help brands deliver positive, engaging and powerful results that increase promotional efforts.  Oklahoma Today, the state’s official magazine since 1956, produced a unique high-end cover to connect its audience and convey a specific message for its annual guidebook, which is recognized for its reader-friendly design and exceptional content.  Public response was overwhelming.  Source:  Biz Journals

Book Industry Environmental Council Publishes 2016 Report – The BIEC conducts surveys of Publishers, Printers and Paper Manufacturers every two years.  While these surveys focused primarily on the use of recycled fiber and third party certified papers, there are also questions regarding corporate policies and practice.  Download the report here.  Source:  BIEC