A famous quote by the great David Ogilvy, founder of the legendary advertising agency Ogilvy & Mather reads, “Unless your advertising contains a big idea, it will pass like a ship in the night.”
The agency network founded by David Ogilvy is now comprised of 450 offices in 69 cities all over the world – and each of them is always striving to achieve the “big idea” for their clients. Great work from Ogilvy offices across the globe is assembled into “The Best of Ogilvy,” an annual compilation of agency work recognizing the finest creations and designs from the global network of Ogilvy & Mather offices.
The showcase book (currently in its seventh edition), is an oversize publication showcasing the network’s top talent. In order to do full justice to the agency “big ideas,” the substantial volume has been enlarged from previous editions. This made the paper selection for the 2016 version of this book a more crucial part of the process than ever, as both performance on press and value were the key qualities desired by Ogilvy & Mather.
I couldn’t be happier with the final choice. Accent Opaque paper, manufactured by International Paper and distributed by Veritiv, was chosen for this project.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, considers the “Best of Ogilvy” competition and resulting showcase book to be extremely important within the company’s network. “The competition is used in several ways, including a guide to develop new business, creative inspiration, and as a tool for enhancing the Ogilvy & Mather brand. “The Best of Ogilvy” not only defines award winning advertising design, but also sets a standard for being a leader in the industry,” says Khai Meng.
Congratulations to Ogilvy & Mather, named Network of the Year at the recent Cannes Lions Festival of Creativity for the fifth year running and recipient of 120 Glass Lions across 31 offices. Much of the work which helped the agency earn the award is featured in “The Best of Ogilvy,” and at Veritiv we’re honored to be part of such an impressive body of work.
Veritiv was proud to recently partner with International Paper to sponsor a private book launch party, introducing “The Best of Ogilvy” to the Chicago graphic design market and Ogilvy & Mather’s creative and management teams. The June event was held at the Mars Gallery in Chicago; see more images from the event here.
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