Key Notes – Volume 03 Number 18

Study: Direct Mail Plays Critical Role in Reaching Millennial Voters – Contrary to common assumptions about digitally connected Millennials, a new joint survey demonstrates that young voters pay close attention to political mail and in fact favor it over other forms of political advertising.  At least 42 percent of Millennials prefer direct mail political ads …

Recycling and Beyond – How Responsible Packaging Impacts Sustainability

As you walk down the street, it’s quite normal to see a recycling bin alongside other trash containers. While the practice feels decidedly modern, did you know that recycling has been commonplace since the days of Ancient Greece?

A recent article in Packaging Digest, titled How do recycling stats stack up for …