Key Notes – Volume 03 Number 21

Case Studies to Inspire Your Next Direct Mail Campaign – Delivers, a Postal Service resource for expert business knowledge and insights, published some very useful information in developing direct mail strategies.  Click here to find a curated list of case studies featuring technology innovations that can transform your marketing efforts, build brand equity and increase market share.  Read about how new technology and design practices are revolutionizing the marketing industry.  From quick response codes and augmented reality to more advanced technology like video-in-print and mobile-in-print.  The focus of these case studies is on the current and proposed USPS Promotions and Incentives programs.  You can also download a related white paper full of detailed information on user experience, response rates and more.  Source:  USPS Delivers

Nonprofit Mailings: Stories Still Resonate – If you work for a nonprofit organization that depends on donations, you know how important it is to stay in touch with your constituency on a regular basis.  And while online reports and updates can be extremely helpful tools for doing that, direct mail continues to be an effective means of touching base with donors.  Increasing numbers of nonprofits use a combination of direct mail and online tools (Twitter, email, RSS feeds, etc.) to keep their relationships with supporters fresh and vibrant.  Source:  TMR Direct

Print Flyers Remain Consumer Staples as Stores Explore Digital Options – Even with the rise of digital technology, print flyers remain omnipresent, partly because they are easier to navigate and more time efficient.  The infographic “Your ROI Is in the Mail” was produced by UnitedMail and includes great data on direct mail such as:  70% to 80% of consumers open almost all of their mail; 79% of consumers will act on direct mail immediately / 45% say the same about email; 25% more money is spent by consumers who receive direct mail and email; and 51% of consumers prefer direct mail from local shops.  Source:  Two Sides

USPS 2017 Promotions – The Postal Regulatory Commission is soliciting comments on the USPS notice (Docket R2016-5) announcing the 2017 temporary mailing and incentive promotions.  The Commission invites comments on whether the Postal Service’s filing is consistent with the requirements.  Submit comments electronically via the Commission’s Filing Online system at http://www.prc.gov. Comments are due: June 6, 2016.  Source:  FRN

USPS Extend Negotiations with Unions – The U.S. Postal Service announced that it has come to agreement with two postal unions to extend negotiations on new collective bargaining agreements.  USPS said that in two separate negotiations with labor organizations—one with the National Association of Letter Carriers, and the other with the National Postal Mail Handlers Union, AFL-CIO—the parties have agreed to extend contract negotiations.  The Postal Service’s contract with each labor group expired at midnight on Friday, May 20.  Source:  Federal Soup

Mailers Want a Quick-Fix Reform Bill – Sen. Tom Carper and his quest for postal reform in 2016 found a willing partner in Rep. Jason Chaffetz—his postal governing counterpart in the House—raising mailers’ hopes that a bill could be passed if it side-stepped the controversial issue of rates.  Mailers are adamant that rates have no place in reform legislation, especially since the Postal Regulatory Commission (PRC) is about to embark on its mandated 10-year review of postal operations and will include rates in its assessment. The report will not be issued until early 2017.  Source:  DMNews

USPS Wants to Start Using Blockchain Tech – The Office of the Inspector General (OIG), with help from consulting firm Swiss Economics, published a report examining blockchain technology and its impact on the postal service.  The report says the USPS could benefit from developing its own bitcoin-like digital currency, which it refers to as “Postcoin.” Source:  Quartz

Coalition Letter Sent to House Oversight Committee – PostCom, the Association for Postal Commerce, sent a letter to the House Oversight Committee on behalf of multiple associations, companies, and mail service providers disagreeing with published reports that “a broad swatch” of the mailing industry supports a rate increase.  The letter expressed their strong opposition to a legislative proposal to increase the rates of postage paid by individuals, businesses, and nonprofit organizations that use the mail – a proposal advocated by two of the witnesses at the Committee’s May 11, 2016 hearing.  Source:  PostCom