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Key Notes – Volume 03 Number 21

Case Studies to Inspire Your Next Direct Mail Campaign – Delivers, a Postal Service resource for expert business knowledge and insights, published some very useful information in developing direct mail strategies.  Click here to find a curated list of case studies featuring technology innovations that can transform your marketing efforts, build brand …

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Key Notes – Volume 03 Number 20

USPS Notice of PRC filing – 2017 Promotions – The Postal Service filed a request with the Postal Regulatory Commission to establish the 2017 Promotional Program.  The 2017 program would consist of six separate promotions that would be held throughout the year. The Postal Service is seeking approval early to provide mailers with sufficient …

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Paper Recovery Hits a New High

Paper recovery has increased virtually every year since 1990, and in 2015, it reached a record high of nearly 67%.

Recycling paper is a common activity, with bins in the majority of public facilities, offices, and homes, but do you ever wonder how far recycling can go? The Environmental Protection Agency estimates that paper can …

USPS Notice of PRC filing – 2017 Promotions

May 17, 2016

USPS Notice of PRC filing – 2017 Promotions and First-Class Mail Parcels

The Postal Service filed a request with the Postal Regulatory Commission to establish the 2017 Promotional Program in addition to adjusting certain prices in the First-Class Mail Parcels product.  The proposed price adjustment does not constitute the Postal Service’s annual, general …

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Key Notes – Volume 03 Number 19

Advertising Mail Future Prospects in Five Scenarios – The future of advertising mail has not been predetermined, but advertising mail must be positioned as complementary to Internet advertising.  The USPS and the mailing community have started down this path with creative initiatives, but more needs to be done. Otherwise, like most other forms of traditional …