USPS PROPOSED 2016 PROMOTION CALENDAR

  PROPOSED 2016 PROMOTION CALENDAR*

Currently being reviewed by the Postal Regulatory Commission

The five “proposed” USPS Mailing Promotions for 2016 continue to build on the engagement strategies of the 2015 Promotions.  The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques.  The promotions are designed to create excitement about mail, provide multiple opportunities for mailers to enhance the value of their mail and will offer incentives or discounts to mailers throughout 2016.  Promotion highlights are as follows:

Promotion Registration Period Program Period
First-Class Mail Promotions:

Earned Value Reply Mail

Personalized Color Transpromo

Feb. 15 – March 31, 2016

May 15 – Dec. 31, 2016

April 1 – June 30, 2016

July 1 – Dec. 31, 2016

First-Class Mail & Standard Mail Promotion:

Emerging and Advanced Technology/Video In Print

Jan. 15 – Aug. 31, 2016 March 1 – August 31, 2016
Standard Mail Promotions:

Tactile, Sensory & Interactive Mailpiece Engagement

Mobile Shopping

Jan. 15 – Aug. 31, 2016

May 15 – Dec. 31, 2016

March 1 – August 31, 2016

July 1 – December 31, 2016

* As of the date of this alert this calendar has not been officially approved but was submitted to the 

Postal Regulatory Commission (PRC) on November 16, 2015.

In this filing, available on the PRC website at, Click here, a description is provided of the eligibility conditions for the promotional programs, the Mail Classification Schedule revisions needed to implement them and a listing of the types of mailpieces eligible for each promotion.