Key Notes Vol. 02 No. 43

FedEx Forecasts Record Volume This Holiday SeasonFedEx predicts it will move a record-breaking 317 million shipments between Black Friday and Christmas Eve. This forecast marks a 12.4 percent increase in year-over-year seasonal volume.  The season, which includes one more day than last year, is expected to be bolstered by three volume spikes, including Cyber Monday and the first two Mondays in December, in which the company expects to move more than double its average daily volume.  Peak projections are included in FedEx earnings guidance for FY16.  Source:  FedEx
Canada Post Suspends Community Mailbox ConversionFollowing the Liberal Party’s recent election victory, Canada Post has announced that it is temporarily suspending future deployment of the program to convert door-to-door mail delivery to community mailboxes.  In a statement issued this week, Canada Post added: “We will work collaboratively with the Government of Canada to determine the best path forward given the ongoing challenges faced by the Canadian postal system.”  Source:  Post & Parcel
Toy R Us Catalog Features Augmented Reality Toy R Us has introduced a number of digital elements, including augmented reality, to its festive catalog to ensure children keep flicking through its extensive 96 pages.  Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to life with the use of the company’s dedicated mobile app ‘The Geoffrey Shuffle’.  Source:  The Drum
Wal-Mart Looking to Test Drones for Home Deliveries Wal-Mart has applied to the US Federal Aviation Administration (FAA) to test the use of drones for making home deliveries to customers. According to a report published by Reuters, the retailer has already run small-scale tests indoor tests, but it now wants to put the equipment through its paces outdoors – delivering packages to its own facilities and customers’ homes.  Source:  Post & Parcel
UPS to Deliver Record Holiday ShipmentsUPS expects to deliver more than 630 million packages between Black Friday and New Year’s Eve, an increase of more than 10% over holiday deliveries last year.  The company plans to deliver about 36 million packages on Tuesday, 22 December, up from 35 million last year, and double the normal daily average of 18 million deliveries.  Source:  UPS
Digital Needs Print Publishing people used to have silly debates about print (“It’s dead”) versus digital (“turning dollars into dimes”), but find that such either/or thinking doesn’t fit the real world. Web sites that are associated with a respected print publication have a huge competitive advantage over those that don’t, especially in fields where credibility and search engines are crucial.  Many publishers find that the economics of long-form journalism (what we used to call “articles”) don’t work on the web unless there’s a print publication that helps cover the costs.  Source:  Dead Tree Edition
Revolutionary Idea to Change America’s Post OfficesThere are still relatively few banks in many impoverished urban and rural neighborhoods, and Sen. Bernie Sanders (I-Vt.), a candidate for the Democratic presidential nomination, has a big idea for turning post offices back into banks. That’s because he sees them as a place where the 68 million low-income Americans who currently rely on payday lenders and costly cash checking services could manage their affairs less expensively. (And banking might help the beleaguered Postal Service’s bottom line as well.)  Source:  Washington Post
Postal Delivery PerformanceAccording to the GAO, the Postal Service measurement of on-time delivery performance has expanded greatly over the past 9 years, but remains incomplete because only 55 percent of market-dominant mail (First-Class Mail, Standard Mail, Periodicals, and Package Services) is included.  The GAO recommends that USPS and PRC take steps to improve the completeness, analysis, and transparency of delivery performance information.  Source:  Postal Employee Network
Don’t Skimp on Print (Here’s Why)Tempted to shift marketing dollars to electronic media because it is less expensive?  Think before you switch.  While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. Click here to read five reasons you can’t afford to skimp on print:  Source:  Western Sates Envelope