Key Notes Vol. 02 No. 42

Try It, You’ll Like It In 2013 and 2014 the Postal Service offered 13 promotions that provided $87 million in postage discounts.  About $5 million in postage discounts were for products that did not cover their costs, which the Postal Service acknowledges but says was worthwhile because there are longer term benefits to increasing the value of mail. Do you think mail promotions will prompt organizations to send more mail?  The OIG wants to know.  Leave a comment here.
Is Technology Finally Replacing The Tracking Number?There’s also dozens of technology platforms like Bringg and Postmates that are on a path to disrupt the inefficient status quo by providing on-demand courier services—essentially, encouraging customers to track deliveries in real time.  But while Postmates is intended for everyday people searching for nearby items, Bringg targets enterprises looking to take control of their logistics and deliveries. In contrast to Amazon, who relies on UPS, FedEx, and DHL to fuel their deliveries, a business that ditches the unreliable tracking number and monitors their delivery service in-house is able to provide their customers with real package tracking and real customer service.  Source: Forbes
The #1 Opportunity in DM and How to Take Advantage of ItUnfortunately, not every direct marketing strategy or campaign is a success.  When things go south, there is usually no shortage of opinions on what the culprit was.  But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting the amount of testing across campaigns.  Source:  IWCO Direct
USPS Looking to Buy New Delivery Vehicles The U.S. Postal Service issued the Next Generation Delivery Vehicle (NGDV) Prototype Request for Proposal (RFP) to prequalified suppliers.  The USPS will provide the opportunity for the supplier to visit USPS Delivery Units to observe mail delivery operations.  The USPS will require a field test where letter carriers will drive the prototype vehicles over simulated and actual delivery routes.  Source:  FedBizOpps & USPS Link
IDEAlliance Sees Growth in PrintDavid Steinhardt, President & CEO of IDEAlliance, recently spoke with Senior Editor Cary Sherburne about IDEAlliance’s 50 years of serving the media supply chain by helping to increase efficiency of the supply chain, including the continuing importance of print and the marriage of print and digital.  He also explains why it was important to recently hold a PRIMEX conference in San Francisco.  Watch the video clip here.  Source:  What They Think
Communicating ChangeJanice Walker joined the Postal Service this week as vice president, Corporate Communications. She will lead all external and internal communications efforts, including informing employees about important USPS initiatives.  “I’m excited to join USPS and engage with our employees as we all work together to take the Postal Service to the next level,” said Walker.  Source: USPS Link
Study: USPS’s Package and Shipping Prices Are Artificially Low Bulk mailers who complain that the prices they pay for Standard and First Class mail subsidize USPS competitive products like shipping and packages got some evidentiary backing from Robert Shapiro, former Under Secretary of Commerce and economic advisor to President Clinton.  USPS takes in between $1.69 and $2.21 for every dollar it spends on its market dominant products, but only $1.39 for every dollar it spends on competitive products, said Shapiro in releasing the results of a study sponsored by the United Parcel Service entitled, “How the U.S. Postal Service Uses Its Monopoly Revenues and Special Privileges to Subsidize Its Competitive Operations.”  Source:  DM News
Is Mail Dead?  Not So Fast For many businesses, utilizing direct mail to spur visits to their website has been one of the most effective marketing tools. It’s shown that 79% of consumers will act on direct mail offers and promotions immediately, while only 45% of people will do the same for email promotions. For every 5,000 prospects, there are 175 responders for direct mail and 65 responders for email.  Click hereto view an infographic for more on how direct mail can help boost brand awareness, increase ROI, and offer a more user friendly experience for customers.  Source:  B2C