Key Notes Vol. 02 No. 41

Major Printers Weigh in on 2016 PostageQuad Graphics and R.R. Donnelley have come out with their projections for budgeting 2016 postage costs.  The nation’s largest commercial printer, the R.R. Donnelley & Sons Company, announced on their website the Four Aspects to Consider when Developing Your Postage Budget for 2016.  They provide best and worst case scenarios, but say that mailers may consider budgeting for a .5% – 1% increase.  In comparison, Joe Schick at Quad Graphics provided an internal ALERT to his clients laying out all of the possibilities, including the real potential for the exigent rate to expire as scheduled in late March or early April.  Mr. Schick also highlighted the current Congressional and legislative actions which could have an impact on the outcome of the final rates.  He feels mailers, for “safety sake,” should budget a 1-percent worse-case impact.
2016 USPS Promotion Calendar – the USPS revealed their proposed 2016 Incentives and Promotions calendar to MTAC User Group 8. View the calendar here.
Retention Through Pricing Thanks to the Alliance of Nonprofit Mailers for publishing a “top ten” list of pricing suggestions sent to the Postal Service. The list was developed by a group of mailers that believe following these suggestions would be in the Postal Service’s best interest as they will help it retain and grow its customer base.  Source:  Alliance of Nonprofit Mailers
Print is BIG – Printing plays a significant role in the U.S. and Worldwide economies.  Despite the myths you may have heard, print is big, print is green and print is here to stay.  Print Is Big is a collection of facts and statistics about the U.S. and Worldwide printing industries.  If you are a business owner or marketer, print is an effective and important tool you should never forget.  If you are part of the print industry, share the wonderful world of print with the resources and information in this campaign.  Source:  Print is Big
How Can the Postal Service Simplify Pricing for Letters and Flats? In May 2015 the U.S. Postal Service published a market dominant mail price schedule that included 730 price points for First-Class Mail and Standard Mail letters and flats.  Streamlining the price schedule could enable the Postal Service to attract and retain customers who may otherwise look to alternatives to mail.  The USPS Office of Inspector General wants your comments.  The audit is titled Market Dominant Pricing Simplification.  The OIG wants to determine whether the USPS could simplify its prices to increase mail volume.  The final report will be published in March 2016.  Source:  USPSOIG
Magazines Create ‘Industry-Wide’ Guarantee of Print Ads’ Results The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an “industry-wide” guarantee that ad pages will achieve sales results for marketers.  If those results don’t materialize, qualifying marketers will be made whole with free ad space or refunds.  The program, called the Print Magazine Sales Guarantee, was developed by the medium’s chief trade group, MPA — The Association of Magazine Media.  Source:  Ad Age
UPS to Raise Rates by Around 5% Later This YearUPS is raising ground, air and freight rates by averages of around 5 percent as it seeks to boost revenue that has stagnated this year.  The Atlanta-based package delivery company said Thursday that on Oct. 26 freight rates will rise an average of 4.9 percent, and on Dec. 28, rates on ground shipping will increase 4.9 percent and air and international services will rise about 5.2 percent.  Sources:  UPS and ABC News
Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tacticnew study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Their findings were summarized in a whitepaper titled “Breaking through the Noise,” available on the Canada Post website. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that direct mail Inspires, gets noticed, persists and persuades.  Source:  Marketo
Creating a Must-Scan QR Code A QR code needs a call to action.  Make it easy for your customer to understand why they should scan your code with a simple enticing sentence. For example, “scan here for your 20% discount code” or “scan here to see why this new car is the best you’ll ever drive.”  Click here to read other tips.  Are you participating in the Postal Service Emerging and Advanced Technology Promotion?  If not you are missing out on a 2% postage discount.  Read more here.
Commercial Printing Shipments in UptrendUS commercial printing industry shipments are up for 15 consecutive months compared to the same month of the prior year.  Though the industry has contracted since the late 1990s, the +3% growth rate in the 12-month-inflation-adjusted shipments is the best industry growth rate since 1996.  Source:  What They Think?