Key Notes Vol. 02 No. 34

Postal Service to Debut Digital Mail in New York This Fall In an attempt to cross over into the realm of digital marketing channels, the Postal Service will introduce an email preview of what’s in people’s mailboxes in New York this fall.  The program is called My USPS Mail (formerly known as Real Mail Notification).  It will offer direct mailers interactive options to allow people to click through to websites or make purchases directly via email.  Mail sorting machines already take pictures of the fronts of nearly every piece of letter mail in order to read their barcodes.  The USPS saw this as a way to link mail with a digital channel and make it more appealing to use in multichannel campaigns.  Subscribers to the service receive 8 a.m. emails with pictures of the fronts of pieces that will be sitting in their mailboxes that evening.  Source:  DM News
Packages Up, Mail Down in Latest StudyThe number of packages sent by households has surged 40 percent during the past two years, while the number of parcels received has grown 16 percent, new research shows.  The figures, which are part of the Postal Service’s annual household diary study, were released by the Postal Regulatory Commission.  The study also shows more consumers are turning to electronic alternatives for correspondence and transactions. For example, 63 percent of all bills were paid electronically in 2014, up from one quarter a decade earlier.  Source:  USPS Link
Major Printer Evaluates USPS Delivery Service Degradation According to Quad Graphics predicting the future is always difficult, but it’s critical for marketers to be at the top of their game when interacting with consumers.  With the instantaneous feedback that digital channels provide, it’s increasingly important for offline channels to have the predictability to connect the two.  USPS delivery times have been anything but predictable this year.  Referencing past year’s data to predict what may occur this year hasn’t been too successful.  (Check USPS Service Standards here).  Source:  Leading Change – Quad Graphics
Deathblow for Home Delivered Daily Newspapers Major retail chains have reduced their use of newspaper circulars by 24%, according to research firm Market Track.  This is one of the major reasons for newspaper penetration to fall from a high of 124% in 1950 (when Americans bought multiple papers) to 37% in 2013. Two-thirds of Americans do not buy newspapers.  Source:  Observer
Cost Cutting is Priority The future of mail delivery could include sensor-equipped mailboxes that text recipients when packages arrive, or that adjust their temperature to keep food or medicine deliveries fresh.  At least, that’s according to a report the Postal Service’s Office of the Inspector General released earlier this month, urging the Postal Service to investigate how the Internet of Things could transform its operations.  But at a recent conference on the Internet of Things in Washington, USPS IT Program Manager Kelley Sullivan told an audience the agency’s first priority with emerging technology is cutting costs.  Source:  Next Gov
Mailers Technical Advisory CommitteePresentations and notes from the August MTAC meetings are available on the MTAC webpage on RIBBS.  The documents are located MTAC Notes and Presentations, 2015, listed as August 2015 MTAC Meeting Presentations and 2015 Presentations for MTAC Open Session.
Print and Paper: The Facts Two Sides has published a series of fact sheets to address a wide array of environmental and social issues.  Click here to view these comprehensive fact sheets that cover the most common areas of misunderstanding, ranging from the real environmental impact of electronic communication, to the sustainability of paper-based printed products, as well as tackling the important role that print and paper plays in literacy and learning.  Source:  Two Sides