Key Notes Vol. 02 No. 32

USPS Sharply Reduces Loss in Most-Recent Quarter The Postal Service reported a net loss of $586 million this spring, a big improvement for the cash-strapped agency compared to a nearly $2 billion loss during the same period last year.  Operating expenses outside the Postal Service’s control dropped by $1.6 billion during the same period last year to $389 million this spring.  Joseph Corbett, the Postal Service’s chief financial officer, said increased package revenue and productivity gains weren’t quite enough to offset inflation and a decline in mail volume, even though operating revenue of $16.5 billion was roughly the same as last spring and shipping and package revenue increased by 10.6 percent.  Source:  NBC News
Augmented Reality Comes to LifeYou know, augmented reality is an incredible way to tell your brand’s story, but it is also a powerful way to tell any story.  Adding elements that compliment the story will almost bring your readers closer to living it out in real life.  Click here to view a creative example of how the story of Jekyll and Hyde comes to life with augmented reality.  Source:  Dreaming in CMYK!
Challenges facing USPSSenator Tom Carper, ranking member of the Homeland Security and Governmental Affairs Committee and frequent participant in Congressional debates on the postal service, said that the latest quarterly report from USPS “underscores that the only way to alleviate the Postal Service’s financial challenges and preserve its opportunity to grow in the digital age is for Congress to pass comprehensive postal reform legislation”.  Source:  Post & Parcel
Snail mail is not dead for marketers in 2015Direct mail, snail mail or just mail — whatever you call it — is not dead.  In fact, it dominates ad spending by local retailers, taking up more than 43 percent of retailers’ total advertising budgets according to a 2013 report from small business research firm BIA/Kelsey.  Source:   Allvoices
UPS Executive Says Drone Delivery Still Some Way OffMyron Gray, president of U.S. operations for UPS, has advised that drones are not yet ready to take the parcel delivery industry by storm.  Speaking at a business event at the World Trade Center of New Orleans, Gray said: “I think it will be quite some time before the Federal Aviation Administration allows drones on any scale.”  Gray added that UPS has started to run its own trials on drone delivery, but it found that the main problem is that drones cannot cope with the “density”, or volume, of deliveries required.  Source:  Post & Parcel
Simply irresistibleBusinesses are learning to produce more effective mailings through Irresistible Mail, a new Postal Service site that showcases tech-driven design approaches.  The site highlights mailpieces with augmented reality features that consumers can scan with a smartphone to see videos and animation.  Irresistible Mail also shows how companies can personalize mass mailings by combining customer databases with high-volume printings.  [Editor’s note:  This is a must view for any mailer wanting to participate in the USPS Promotions.]  Source:  USPS Link