Key Notes Vol. 02 No. 22

*** Breaking News ***

Court Releases Ruling on ExigentPermanent exigency and mailer petitions were denied. No rollback expected in August. The case was sent back to the Postal Regulatory Commission for further action. Additional consideration on amount and effective date is uncertain. Click here to read the court ruling.

Magazine Newsstand Sales Q1 2015 According to new figures from the Magazine Information Network, or MagNet, the number of magazines sold at retail outlets plummeted 14.2 percent in the first quarter compared to the same period last year. Dollar sales dropped 8.3 percent, thanks to higher cover prices on many titles. The declines weren’t as bad as those seen in the last quarter of 2014, when unit sales fell 15.6 percent and dollar sales fell 9 percent. Fortunately for publishers, newsstand sales account for only a small portion of the total circulation for most titles, about 7 percent as Pew Research reported in April. But the hollowing out of newsstand sales has been a consistent trend over the last few years, and in a news release, MagNet said there appeared to be no light at the end of the tunnel. Source: International Business Times

Consumer Reports Drops 2 Publications because of Postage IncreaseConsumer Reports will soon stop publishing two of its four publications, largely because of recent postage increases have made the print versions unaffordable to mail, officials said. ShopSmart magazine and the Money Adviser newsletter, which Consumer Reports has been sending to 324,000 and 134,000 subscribers, respectively, will be eliminated after final issues of each are produced this year. The two print publications have not built online followings that would allow them to shift to an electronic-only format, according to Meta Brophy, director of procurement. The nonprofit’s flagship magazine, Consumer Reports, will continue to be mailed to 3.6 million subscribers, she said. Source: The Chronicle of Philanthropy

USPS Publishes Notice 123 with New Rates The U.S. Postal Service has posted their new Price List (Notice 123) to Postal Explorer. A PDF version is available for downloading. Click here.

Using Direct Mail to Engage and Sell Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related! Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences, and it’s highly measurable. Direct mail can give a multi-sensory experience, engaging ALL FIVE senses: touch, taste, smell, sight and sound. Email marketing can’t deliver a box of chocolate chip cookies to your doorstep, or send a note-card laced with the smell of sweet vanilla and a jingle, or give a recipient the experience of touching a textured letter. Right? Source: The WordTech Group

What Happens to UAA Mail?If you’ve ever wanted to know how UAA (Undeliverable-as-Addressed) mail is handled, we’ve got something that will help you. Click here it view the PARS (Postal Automated Redirection System) and FPARS (Flats Postal Automated Redirection System) UAA mail flow chart.  PARS is a system that is designed to intercept UAA mail (for which there is a change of address on file) at the first machine handling and then automatically redirect it to the correct address. PARS reduces the UAA mail sorting, handling, and transporting done by postal employees. All mail that cannot be delivered to the name and address on the mailpiece and must be forwarded, returned to sender, or destroyed falls under the UAA umbrella. In FY2014, there were over 6.6 billion pieces of UAA mail (for all classes). Change of Address forms, Carrier Changes of Address cards, Notification to Mailer of Correction of Address forms, Address Corrections Services, Forwarded Mail (UAA due to a move), and Carrier Return Mail (UAA due to a reason other than a move) are all automatically handled by PARS. With PARS, the address on the envelope is compared to a directory with address changes in just milliseconds. Deployment of PARS started in 2005. Deployment of FPARS is scheduled to start later this summer. Source: Grayhair Software

Mobile Devices Pave USPS’ Way Toward Internet of ThingsMobility is at the center of nearly everything the U.S. Postal Service does as part of its mission. That’s why the roll out of advanced mobile devices is so critical to the organization. Randy Miskanic, the Postal Service’s acting chief information officer, said new devices will let carriers and other employees operate in a real-time environment, where decision- making data is pushed out, and mission-data is collected and provided back to management. USPS hired Honeywell under a $250 million contract to provide next-generation Mobile Delivery Devices. The device will replace an 8-year-old scanning tool and the carrier’s cell phone. Source: Federal News Radio