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Key Notes Vol. 02 No. 04

Direct Mail Study Reveals Key Insights on the Medium’s Subconscious Influence – Britain’s Royal Mail MarketReach conducted an 18-month comprehensive study into the value of marketing mail combining new and traditional research methods including ethnography, neuroscience, quantitative, interviews and analysis. The Private Life of Mail report has unveiled some strong statistics that support the use …

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Key Notes Vol. 02 No. 03

Postal Rate Increase Is No Surprise. But Why Now? – Key members of the mailing community were not surprised that the U.S. Postal Service took the inflationary rate adjustment it would customarily have asked for months ago, and they were not alarmed at the 2% hike. They just wanted to know why the Postal Service …

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Key Notes Vol. 02 No. 02

USPS Proposes $900m Rate Increase for Monopoly Products – The Postal Service told customers this week that the 1.966% rate increase, restricted by its annual price cap to the rate of inflation, would bring in about $900m in additional revenue including $400m in the 2015 financial year. The federal agency generated $67.8bn total revenue …

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Key Notes Vol. 02 No. 01

Postal Service Ramps Up Address Quality Monitoring – The USPS is introducing an address quality tool that uses new technology to analyze all pieces in a mailing instead of just a sample, as is currently performed in the Move Update system. Users of Intelligent Mail barcodes (IMb) will be able to access the new …